Tag: flurry analytics

Flurry Analytics has reported that people simply aren’t as into the gaming apps they used to play.

Though smartphones are very near to reaching the saturation point, to the level that even babies who can barely talk are perfectly capable of swiping on a touchscreen, mobile games seem to have been sliding in their popularity.

This indicates that the way in which people are using their smartphones and tablets is continuing to evolve.

While mobile games do still remain quite popular and they may have been the driving force behind the popularity of apps back when smartphones were still somewhat of a novelty, it doesn’t appear as though people are spending quite as much of their time with mobile gaming as they previously were. The results of a study that was recently conducted by Flurry Analytics has shown that Americans are now spending only about 15 percent of their total smartphone or tablet usage time by playing with these apps.

When considering that the figure from last year had been 32 percent, that represents a serious plummet.

Flurry Analytics has explained this downward trend in the amount of time spent playing mobile gaming apps by saying that there has been a reduction in both the strong new hit games over the last year, and the fact that a large number of millennials spend time watching other people playing games through services such as Twitch, instead of actually being the players, themselves.

It was also pointed out by Flurry Analytics that there was a rise in the number of users who were willing to pay for in-app purchases within the games that they play, instead of spending the time waiting to receive the same or similar rewards. They’d rather spend money to speed things up than have to wait to earn the prizes, reducing the amount of playing time that is required to achieve the same goal.

The mobile games report from Flurry explained that “Gamers are buying their way into games versus grinding their way through them,” adding that “Gamers are spending more money than time to effectively beat games or secure better standings rather than working their way to the top. This explains the decline in time spent and the major rise in in-app purchases, as Apple saw a record $1.7 billion in AppStore sales in July.”

Mobile games account for massive time sink for most consumers

Mobile games a very popular with a consumers all over the world, but a new study shows that these consumers are spending a large portion of their time on these simple application. The study comes from Flurry Analytics and shows that the majority of mobile consumers spend their time either engaged in mobile games or social networking. Mobile games are, however, the most popular way for these consumers to spend their time, eclipsing social networking.

Study shows that people spend a lot of their time on gaming

The study from Flurry Analytics shows that 43% of consumers spend their time on mobile games, while 26% of consumers make use of social networking applications. News and productivity applications account for only 2% of the time that consumers spend on their mobile device. Mobile games are exceedingly popular among iOS users, where these game applications tend to be less expensive than those found on the Android platform. While many games for both the iOS and Android platforms can be obtained for free, the study shows that consumers appear to favor the former over the latter.

Reports highlights the prevalence of mobile games

Flurry Analytics’ study corroborates data found from a similar study conducted by Arbitron last month. The Arbitron study showed the smartphone users spend an average of 594 minutes on mobile games every month. The study suggests that 80% of mobile consumers participate in gaming with their mobile device in some way. Another study conducted by Flurry Analytics in October 2012 also shows that tablet users tend to play more mobile games than smartphone users by a margin of 67% to 39%.

Games are attractive due to their accommodating nature

The allure of mobile games is largely due to their convenience. Most of these games are designed to be very accommodating for all types of gamers. The fact that these games can be played anywhere and at any time is also part of what makes them so attractive. Free games, in particular, tend to have the highest attraction to consumers as they do not need to be purchased before they can be enjoyed.