Leading market research firm yStats has released a new report concerning the global mobile commerce sector. The report, aptly named “Global Mobile and M-Commerce Report 2012,” highlights the growth that the mobile commerce sector had seen throughout the entirety of 2012 and what this growth could mean for the future. The mobile space has been gaining a significant amount of attention from businesses and consumers alike and many have been gravitating toward the new form of commerce that has emerged thanks to the advent of new technology.
Mobile sales rise throughout 2012
According to the report, the global mobile commerce sector saw impressive growth during 2012. In the U.S., mobile sales grow significant faster than regular online sales throughout 2012, especially when it came to purchasing tickets for sporting events and general travel. Beyond the U.S., the United Kingdom has establish a significant degree of momentum in the mobile commerce space and is expected to lead Europe in terms of total mobile and online sales thanks to the progress it has seen in this sector in 2012.
Mobile shoppers to reach 600 million by 2014
The number of mobile shoppers throughout the world is expected to reach beyond 600 million by 2014. Many consumers are beginning to show more interest in shopping from their mobile devices than through other platforms. Some are even opting to avoid physical stores in favor of mobile shopping. This is partly due to the convenience that mobile commerce represents as well as the growing availability of secure and comprehensive mobile payment services that align with the interests of consumers.
Retailers continue to show strong interest in mobile commerce
Retailers see a great deal of promise in the mobile sector and many companies have been working to become more accommodating to mobile shoppers. During the 2012 holiday season, many retailers saw a sharp increase in mobile sales, which accounted for a drastic rise in revenue. This year, retailers are expected to see a similar result, which will likely add further momentum to the mobile space going into 2014.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.