Tag: mobile commerce 2012

Mobile commerce shows strong growth through 2012

New report highlights growth of mobile sector

Leading market research firm yStats has released a new report concerning the global mobile commerce sector. The report, aptly named “Global Mobile and M-Commerce Report 2012,” highlights the growth that the mobile commerce sector had seen throughout the entirety of 2012 and what this growth could mean for the future. The mobile space has been gaining a significant amount of attention from businesses and consumers alike and many have been gravitating toward the new form of commerce that has emerged thanks to the advent of new technology.

Mobile sales rise throughout 2012

According to the report, the global mobile commerce sector saw impressive growth during 2012. In the U.S., mobile sales grow significant faster than regular online sales throughout 2012, especially when it came to purchasing tickets for sporting events and general travel. Beyond the U.S., the United Kingdom has establish a significant degree of momentum in the mobile commerce space and is expected to lead Europe in terms of total mobile and online sales thanks to the progress it has seen in this sector in 2012.

Mobile shoppers to reach 600 million by 2014

Mobile Commerce Report - Mobile Sales 2012The number of mobile shoppers throughout the world is expected to reach beyond 600 million by 2014. Many consumers are beginning to show more interest in shopping from their mobile devices than through other platforms. Some are even opting to avoid physical stores in favor of mobile shopping. This is partly due to the convenience that mobile commerce represents as well as the growing availability of secure and comprehensive mobile payment services that align with the interests of consumers.

Retailers continue to show strong interest in mobile commerce

Retailers see a great deal of promise in the mobile sector and many companies have been working to become more accommodating to mobile shoppers. During the 2012 holiday season, many retailers saw a sharp increase in mobile sales, which accounted for a drastic rise in revenue. This year, retailers are expected to see a similar result, which will likely add further momentum to the mobile space going into 2014.

Mobile commerce rakes in $12.84 billion in 2012

Mobile Commerce Mobile Payments 2012 ResearchMobile commerce set for aggressive growth, according to Forrester Research

Forrester Research, a leading market research firm, has released a new report concerning the performance of mobile commerce in 2012. Last year, more consumers made purchases from their mobile devices than ever before. This may be due to the larger number of people with mobile devices or the more comprehensive mobile commerce services that they have access to. Whatever the case may be, the report shows that mobile commerce had a strong showing throughout 2012, and this momentum is likely to carry the sector to new heights in the future.

Report shows proximity payments drive mobile commerce growth

According to Forrester Research, mobile commerce accounted for $12.84 billion in mobile payments by the end of 2012.The report divides mobile payments into three categories: Mobile proximity payments, peer-to-peer payments, and retail mobile commerce. The report shows that proximity payments, those powered by NFC technology, were one of the most popular ways for consumers to pay for products in physical stores. The report also shows that QR codes used to facilitate mobile transactions were also well received by consumers.

Mobile transactions to grow by 601% by the end of 2017

Forrester Research predicts that the mobile commerce sector will account for more than $90.5 billion in transactions by the end of 2017, a 601% increase over the transactions the sector had seen last year. NFC technology is still a major part of mobile commerce, so proximity payments are likely to continue being a popular option for consumers. Some parties are looking to move away from the technology, however, due to concerns regarding the security of a consumer’s financial information.

Some look for alternatives to NFC technology

Companies like Apple and PayPal are looking for alternative to NFC technology. Both companies are currently developing their own solutions, with PayPal’s mobile wallet service proving to be a somewhat popular alternative. The majority of the companies involved in mobile commerce, however, support NFC technology and its ability to facilitate mobile payments and keep consumers safe from exploitation.