Study highlights mobile commerce prospects in the US
Leading analytics and market research firm comScore has released a new study concerning mobile commerce sales in the U.S. The study suggests that mobile commerce is making strong progress in the U.S. over sales recorded in 2012. Consumers seem to be showing a great deal of interest in mobile payments because of the convenience that they represent. This interest is being stoked by retailers that are adopting mobile commerce systems. More of these systems have also been showing up throughout the country, providing consumers with a variety of options when it comes to mobile shopping.
$10 billion in sales surpassed during first half of 2012
According to the study, mobile commerce sales in the U.S. could reach $25 billion by the end of this year. Sales have already surpassed $10 billion during the first half of the year and the momentum mobile commerce has generated has yet to show signs of dissipating in the near future. comScore notes that mobile commerce sales reached approximately $20 billion by the end of 2012.
Smartphones account for majority of sales
The study shows that smartphones still account for the lion’s share of mobile payments. More money was spent by tablet users on a per user basis, however. Many consumers have expressed their favor for tablets in for mobile shopping over smartphones. This may be due to the fact that tablets feature larger screens that make it easier to navigate the shopping experience.
NFC dependence limits mobile commerce adoption
The U.S. is quickly establishing itself as a major mobile commerce market. Unfortunately, most mobile commerce services are still based on NFC technology, meaning that only NFC-enabled devices can make use of these services. NFC-enabled devices are still relatively rare in the U.S., limiting the number of people that can participate in mobile commerce. Moreover, no single mobile commerce service has yet managed to establish a major following among U.S. consumers.