Tag: mobile commerce systems

Mobile commerce sales could reach $25 billion in the US by end of 2013

Study highlights mobile commerce prospects in the US

Leading analytics and market research firm comScore has released a new study concerning mobile commerce sales in the U.S. The study suggests that mobile commerce is making strong progress in the U.S. over sales recorded in 2012. Consumers seem to be showing a great deal of interest in mobile payments because of the convenience that they represent. This interest is being stoked by retailers that are adopting mobile commerce systems. More of these systems have also been showing up throughout the country, providing consumers with a variety of options when it comes to mobile shopping.

$10 billion in sales surpassed during first half of 2012

According to the study, mobile commerce sales in the U.S. could reach $25 billion by the end of this year. Sales have already surpassed $10 billion during the first half of the year and the momentum mobile commerce has generated has yet to show signs of dissipating in the near future. comScore notes that mobile commerce sales reached approximately $20 billion by the end of 2012.

Mobile Commerce SalesSmartphones account for majority of sales

The study shows that smartphones still account for the lion’s share of mobile payments. More money was spent by tablet users on a per user basis, however. Many consumers have expressed their favor for tablets in for mobile shopping over smartphones. This may be due to the fact that tablets feature larger screens that make it easier to navigate the shopping experience.

NFC dependence limits mobile commerce adoption

The U.S. is quickly establishing itself as a major mobile commerce market. Unfortunately, most mobile commerce services are still based on NFC technology, meaning that only NFC-enabled devices can make use of these services. NFC-enabled devices are still relatively rare in the U.S., limiting the number of people that can participate in mobile commerce. Moreover, no single mobile commerce service has yet managed to establish a major following among U.S. consumers.

New mobile commerce service to link Japan and South Korea

Docomo and KT Corporation team for the sake of mobile commerce

Japan’s Docomo, a leading mobile network operator, has teamed with South Korea’s KT Corporation, an information and communications business, to develop a new mobile commerce system based on NFC technology. The mobile commerce system will be designed for use in both Japan and South Korea and will facilitate payments for goods and services through the use of a mobile device. The initiative is expected to help boost consumer exposure to mobile commerce and NFC technology exponentially.

Japanese consumers to use Cashbee service

The mobile commerce system will allow Japanese consumers with NFC-enabled smart phones to make payments in South Korea without having to worry about money changing. This will be accomplished through South Korea’s extensive Cashbee service, which already allows citizens of the country to participate in mobile commerce. The service comes from the KT Corporation and its accessibility to Japanese consumers is considered the first practical step of the partnership between the two companies.Mobile Commerce in Japan and South Korea

Lack of NFC-enabled devices could slow plans for mobile commerce development

Docomo expects the Cashbee service to be available to Japanese consumers in the first half of 2013. After the service becomes widely available, both Docomo and the KT Corporation will begin introducing new, cross-border services concerning mobile commerce, marketing, and mass-transit ticketing, all based on NFC technology. The two companies believe NFC technology could help bring a wide variety of convenient services to consumers in both countries, but the lack of available NFC-enabled mobile devices may delay the duo’s plans.

Demand for NFC-enabled devices reaching new heights

Despite the growing popularity of mobile commerce and NFC technology, mobile devices capable of conducting mobile transactions are still rare. Many new devices, such as Samsung’s Galaxy S III, are equipped with NFC technology, but there are currently not enough to meet the demand of consumers interested in mobile commerce. Without the adequate supply of NFC-enabled mobile devices, any plans concerning the widespread use of mobile commerce services is expected to find some difficulty gaining traction with consumers.