Mobile commerce most popular among iOS consumersFeatured News, Mobile Commerce Thursday, April 18th, 2013
Report highlights division in mobile commerce between iOS and Android
On the surface, mobile commerce encompasses any form of shopping, payment, or banking done on a mobile device. Below the surface, however, mobile commerce is divided into two categories: Those with iOS devices and those with Android devices. While both parties of consumers regularly participate in mobile commerce, those investing in the field are very interested in which party is more active in this realm. Arbitron, a leading media and market research firm, has released a new report highlight which group of consumers has greater representation in mobile commerce.
Mobile commerce activity highest among iOS consumers
According to the report, iOS consumers participate in mobile commerce more than Android consumers. The report notes that mobile shopping is the most popular form of mobile commerce among iOS consumers. Approximate 67.5% of iPhone users, for instance, shop from their mobile devices, whereas 43% of Android users shop from their mobile device. iOS consumers are not only spending more time in mobile commerce, of course, they are also spending more money.
iPhone users spending more time and money in mobile shopping
The report shows that iOS consumers are more likely to be affluent and have access to disposable incomes. The report suggests that the average household income of these consumers is $105,200, compared to the $89,300 average income of Android consumers. iPhone users are also typically younger than Android users and more likely to engage in marketing and impulse purchases. The majority of these users spend their time on eBay and Amazon when shopping, according to the report.
Report could push Apple to take mobile commerce more seriously
The information provided by Arbitron is important for those investing in the mobile commerce field. Firstly, the report offers some insight on what consumer demographic is participating the most in mobile commerce, allowing companies to better target their products. Secondly, the information highlights the growing demand for mobile commerce services coming from iOS consumers, which may encourage Apple to take mobile commerce more seriously in the near future.