Innovation could change the way people use their mobile devices to shop
Continued innovation may power the growth of mobile commerce. The sector is still in a relatively nascent stage, which makes it prime for innovation. Retailers, in particular, may bring new things to the mobile commerce sector as they continually seek out better ways to engage consumers. Target has reportedly begun developing its own mobile payments service, which it intends to launch at some point next year. Retailers are not the only ones bringing new services to the mobile commerce space, of course, as social media companies have also begun doing so.
Pinterest is showing more support for mobile commerce
Pinterest has been working to better support mobile payments, making it possible for users to purchase Pins they are interested in. The social networking site is now notifying users when products they are interested in drop in price, making them more financially attractive. This has proven particularly popular during the holiday season, but Pinterest has had trouble promoting mobile commerce among its user base overall. Forrester Research suggested that the launch of the company’s mobile commerce initiative was “weak” due to the limited inventory that merchants have.
New technology is making mobile shopping more convenient and secure
Introducing new services and features to the mobile commerce sector has made consumers more interested in the concept of mobile shopping. Notably, consumers are quite interested in services that they consider to be convenient. Security is also a major issue for many consumers, which has lead to the introduction of new security technologies that are designed to improve the mobile payments space as a whole. Biometric technology, in particular, has become a powerful tool for keeping consumer information safe.
Companies are looking to improve their mobile commerce platforms
Many companies involved in the mobile commerce space have been testing new services in an effort to make mobile shopping easier and more attractive to consumers. As more innovation comes to the sector, services that already exist are likely to improve, offering consumers better options when it comes to shopping and purchasing products with their mobile devices.