Tag: biometric technology

Amazon to allow shoppers to take a selfie to make mobile payments

| March 18, 2016

Amazing files new patent application for facial recognition technology service

Amazon is making another move in the mobile payments space. The e-commerce company has filed a patent application for technology that will allow mobile shoppers to authenticate transactions using a photo or video of themselves. This would replace passwords, which have long been a staple in mobile transactions. Amazon believes that using facial recognition technology will make mobile commerce more secure, thereby making consumers more comfortable with the concept of using their mobile devices to make purchases.

MasterCard is also launching a service leveraging facial recognition technology

Using facial recognition technology to authenticate mobile payments is not a new idea. MasterCard is rolling out a similar system in the coming months. The service will be initially launched in the United States and several countries throughout Europe. If successful, it may be expanded into new markets. MasterCard’s service requires users to blink into the camera of their mobile device before a transaction is completed.

Biometric technology may make mobile commerce more secure

Mobile Payments - SelfieBiometric technology is becoming very important for the mobile commerce space. This technology leverages biological information, such as a fingerprint, to authenticate a payment. Companies involved in the mobile commerce space are beginning to use this technology to make mobile transactions more secure. Using facial recognition technology is meant to have the same effect, as this technology can and has been used to make mobile devices more secure than they are currently.

Digital risks are becoming more apparent in the mobile commerce market, but companies are fighting back

The mobile payments field is growing quickly, but security remains one of the biggest concerns that consumers have. Mobile commerce deals in the transmission of financial information, and this information is very attractive to malicious groups. As such, they are targeting the mobile commerce space for personal gain. Companies like Amazon, however, are beginning to use new technology to fight against digital threats. This technology may help make the mobile commerce sector more secure and ensure that consumers use their mobile devices to make purchases in the future.

Innovation may power growth in the mobile commerce sector

| December 23, 2015

Innovation could change the way people use their mobile devices to shop

Continued innovation may power the growth of mobile commerce. The sector is still in a relatively nascent stage, which makes it prime for innovation. Retailers, in particular, may bring new things to the mobile commerce sector as they continually seek out better ways to engage consumers. Target has reportedly begun developing its own mobile payments service, which it intends to launch at some point next year. Retailers are not the only ones bringing new services to the mobile commerce space, of course, as social media companies have also begun doing so.

Pinterest is showing more support for mobile commerce

Pinterest has been working to better support mobile payments, making it possible for users to purchase Pins they are interested in. The social networking site is now notifying users when products they are interested in drop in price, making them more financially attractive. This has proven particularly popular during the holiday season, but Pinterest has had trouble promoting mobile commerce among its user base overall. Forrester Research suggested that the launch of the company’s mobile commerce initiative was “weak” due to the limited inventory that merchants have.

New technology is making mobile shopping more convenient and secure

Mobile Commerce - Innovation to power growthIntroducing new services and features to the mobile commerce sector has made consumers more interested in the concept of mobile shopping. Notably, consumers are quite interested in services that they consider to be convenient. Security is also a major issue for many consumers, which has lead to the introduction of new security technologies that are designed to improve the mobile payments space as a whole. Biometric technology, in particular, has become a powerful tool for keeping consumer information safe.

Companies are looking to improve their mobile commerce platforms

Many companies involved in the mobile commerce space have been testing new services in an effort to make mobile shopping easier and more attractive to consumers. As more innovation comes to the sector, services that already exist are likely to improve, offering consumers better options when it comes to shopping and purchasing products with their mobile devices.