Baidu aims to take advantage of foreign talent in order to excel in the mobile gaming market
Mobile gaming is becoming more popular in China and companies that have helped the growth of these games, such as Baidu, are beginning to seek expansion beyond the country’s borders. Baidu is China’s largest search engine company and has played a pivotal role in the expansion of the mobile games sector. The company operates a mobile gaming platform that accounts for some 100 million application downloads each day. Baidu recently visited Canada in order to spark relationships with talented game developers.
Company meets with developers from Vancouver and Toronto
Representatives of Baidu Mobile Games met with more than 20 game developers in Vancouver and developers from Toronto. Both Vancouver and Toronto are considered “hot spots” when it comes to animation talent and mobile game development and, as such, Baidu has been making an effort to connect with this talent in the hopes of making new mobile games more available in China. Competition in China’s mobile gaming space is beginning to grow at a rapid pace and more companies are looking for foreign talent to give them the edge in the booming market.
China is an attractive market for ambitious game developers
China is a very attractive market for the game industry as a whole. An estimated 300 million people play mobile games every day. These people are willing to pay for the games they play, if these games are able to hold their attention and are not too big in terms of data. Many foreign development studios have been trying to break into the Chinese market, but doing so has been quite difficult. Having the backing of a company like Baidu can make this process much simpler and give developers access to a huge demographic that is hungry for mobile gaming.
Baidu has yet to announce partnerships with Canadian developers
Things move quite quickly in the mobile gaming world, so the developers that Baidu has met with may already be creating games for the Chinese company. These games may be released in a matter of months, but Baidu has not yet made any official announcement concerning any partnership it has made with Canadian game developers.