A new San Francisco startup is enhancing the way that programming will be experienced by viewers.
A startup called SeeSpace, that is based in San Francisco, is now pursuing a new venture called InAir that would bring television together with web content in a highly unique way that uses augmented reality.
This would provide a virtually seamless and highly informational viewing experience.
This would function by presenting television programming alongside web content related to what was being seen. For example, Through the use of augmented reality, a viewer would be able to enjoy a program that talked about the Mars colony that is being planned for the near future, and could simultaneously access information from the official Mars One human settlement website.
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The team behind InAir believes that this augmented reality experience could eliminate the need for second screens.
This method of presenting both kinds of content at the same time could reduce or eliminate the need for a viewer to need to use additional devices such as smartphones, tablets, or laptops in order to obtain information about a show that they are currently viewing. Portable and mobile devices have made this type of multitasking a very popular activity while watching television, and this new technology could help to make it easier and more direct.
SeeSpace is referring to the InAir service as the first augmented television experience because it would be the first one to use the technology in its truest sense. Combining the use of the service with a 3D television would make it possible for the additional content to appear to float in front of the television screen, while the program continues to be displayed as usual. This would give a type of layered experience, where the additional information is shown in front of the regularly playing program.
When combined with Leap Motion, Kinect, or a free Android or iOS app, it would allow the augmented reality content to be manipulated with simple hand gestures from the viewers. Furthermore, InAir will also have a software development kit (SDK) that will give mobile development companies and experts the chance to broaden the capabilities of the service.