Amazon begins showing interest in mobile games
Amazon has long been involved in the digital space. The company has established itself as a leading e-commerce platform and digital retailer and has even begun embracing mobile commerce in an aggressive way. The company has been taking note of the growing popularity of mobile games recently and has begun moving into this space as well, though it has no intention of developing or publishing mobile games itself. These games do, however, have social features that Amazon may be looking to make more convenient to consumers.
Social features of mobile games pique Amazon’s interest
Mobile games are quite unlike their console counterparts for more reasons than the fact that they are not actually made for consoles. These games often include social features that are meant to connect consumers together or allow them to share their experiences through a variety of social networking sites. As such, many mobile games allow players to log in using their social media profiles so as to streamline this sharing of content.
New service aims to leverage the power of social networking to some extent
Amazon has announced the launch of its new Login with Amazon service, which is designed specifically for mobile games. The service allows consumers to log in to mobile games using their Amazon accounts. This will allow consumers to share their experiences with others and may serve as an effective means of promotion for certain mobile games as these games typically gain popularity through word of mouth.
Amazon sees initial success in trials for new service
Amazon has been testing this new service for some time in a limited capacity. The company claims that many consumers showed enthusiasm in using the new service during these initial trials. Mobile games are already quite popular with consumers, but their social aspects are still not widely used. Amazon aims to make mobile games a more social experience for those that are interested in such connectivity with others in the digital world.