Tag: amazon mobile

This online marketplace appears to be the top starting point for people looking for products.

When it comes to the search for information, Google still reigns supreme, but when consumers have a product in mind, the mobile shopping trends now show that Amazon is the place where they are most likely to start.

A recent study has shown that 45 percent of mobile shoppers look to Amazon first when seeking a product.

While 63 percent of mobile consumers will still use Google when they are trying to find information about a topic or a product, when the time comes that they actually want to make a purchase, their attention is turned to Amazon for that first query, 45 percent of the time. The mobile shopping trends study was conducted in the form of an analysis of tracking data with regards to the decision process of a panel made up of 2,000 mobile shoppers, online. The study was conducted by both Pymnts and Amazon, which are both companies involved in mobile payments.

They discovered some very insightful mobile shopping trends, regarding searching behaviors.

What they discovered was that when consumers want to buy something online 64 percent will begin by conducting a search at an online marketplace, while another 48 percent will begin their effort at a specific favorite merchant. Only 40 percent started a shopping experience by using a search engine.

In terms of mobile commerce, this searching trend does make a great deal of sense, as these devices are not used in the same way as laptops and desktops. Someone who is trying to find a product while using a smartphone is much more likely to be conducting a search for something specific, and may be looking for the item based on their current location, as opposed to absolutely everything that is available online.

While many laptop and desktop users conduct searches with the intention to buy online, mobile shopping trends show that many of their product queries are for products that they want to better understand but then purchase in a brick and mortar shop. They will often try to ensure that the retailer does sell the product, that it is in stock, and that they have the best price that can be found locally.

Amazon begins showing interest in mobile games

Amazon has long been involved in the digital space. The company has established itself as a leading e-commerce platform and digital retailer and has even begun embracing mobile commerce in an aggressive way. The company has been taking note of the growing popularity of mobile games recently and has begun moving into this space as well, though it has no intention of developing or publishing mobile games itself. These games do, however, have social features that Amazon may be looking to make more convenient to consumers.

Social features of mobile games pique Amazon’s interest

Mobile games are quite unlike their console counterparts for more reasons than the fact that they are not actually made for consoles. These games often include social features that are meant to connect consumers together or allow them to share their experiences through a variety of social networking sites. As such, many mobile games allow players to log in using their social media profiles so as to streamline this sharing of content.

New service aims to leverage the power of social networking to some extent

Amazon has announced the launch of its new Login with Amazon service, which is designed specifically for mobile games. The service allows consumers to log in to mobile games using their Amazon accounts. This will allow consumers to share their experiences with others and may serve as an effective means of promotion for certain mobile games as these games typically gain popularity through word of mouth.

Amazon sees initial success in trials for new service

Amazon has been testing this new service for some time in a limited capacity. The company claims that many consumers showed enthusiasm in using the new service during these initial trials. Mobile games are already quite popular with consumers, but their social aspects are still not widely used. Amazon aims to make mobile games a more social experience for those that are interested in such connectivity with others in the digital world.