Android and iOS may hold sway over the majority of the mobile market, but Microsoft is keen to re-establish itself as a major contender with the launch of Windows Phone 8. The new smart phone, which was launched earlier this week, may not have received the same fanfare that usually accompanies the launch of an iPhone, but it has still managed to generate a great deal of buzz in the mobile technology world. Much of the interest Windows Phone 8 is receiving is thanks to its use of NFC technology.
Microsoft sees potential in NFC
Microsoft has brought NFC technology to the Windows Phone platform in order to address growing demand for the technology amongst consumers. Microsoft does not share the same concerns as Apple regarding NFC technology and believes that it can be used to provide better services to consumers. Thus, Windows Phone 8 boasts of several features that are based on the technology, such as a mobile wallet that will serve as a platform for mobile commerce.
Wallet application serves as a commerce hub for consumers
The Windows Phone 8 Wallet, as it is called, provides consumers with a wide range of services. Through the Wallet, consumers can store boarding passes for trips, loyalty rewards from retailers, movie tickets and other such materials on a single platform. This digital information can be accessed and used at any time. The Wallet is also able to store the financial information of a consumer, allowing them to make purchases for goods and services using nothing more than their Windows Phone 8.
Windows Phone 8 able to interface with Android platform
While Windows Phone 8 boasts of many features that have won favor of consumers, it is the device’s NFC capabilities that may solidify it as a favorite amongst the tech-savvy. By adopting NFC technology, Microsoft is putting the Windows Phone 8 in direct competition with Google’s Android platform. The company, however, is not keen to shut out Google in any way. In fact, Windows Phone 8 is able to interface with any version of the Android platform that supports NFC technology, allowing the two platforms to share digital information in a seamless manner.
John Torney is originally from New Jersey and a full time writer. He recently finished up a long term commitment where he worked in a tutoring program for underprivileged students that show an interest in a writing career. John has shown a special interest in technology and the mobile craze - which comes out in his articles. He has written scholarly papers, articles and reviews on topics ranging from insurance to technology news. Father of two young children, he keeps himself plenty busy!