Tag: yougov.

This market is rapidly becoming very popular and adoption is increasing quite swiftly.

Data that has recently been released by YouGov has shown that in Great Britain, there is a rapid adoption of personal tech among consumers, and these gadgets include wearable technology.

One in ten people, says the data, will be using wearables as this category of the market takes off.

At the moment, YouGov reports that six percent of the population of Great Britain owns some kind of wearable technology device. This represents approximately 2.8 million people. The types of devices that fall within this category include activity trackers, fitness bands, and smartwatches. That said, while the numbers are already strikingly high when considering that this category is still practically within its infancy, the firm expects that those figures will double to 13 percent of the population, or 6.1 million people, before the close of next year.

The next spike in wearable technology adoption is expected when the Apple Watch goes up for sale.

Apple’s entry into the wearables market is predicted to be a considerable driver for adoption rates, though the size of the impact won’t be seen until it actually happens at the start of next year. Ahead of that time, it will be the holiday shopping season that will make the biggest contribution to the figures.

The figures from a survey conducted by YouGov show that by the end of this year, one in ten people, which means about 4.7 million individuals, will own some form of wearable technology device.

The challenge that developers and manufacturers will now be facing will be in attempting to encourage those who own the wearables to actually continue to using them. At the moment, the majority of the gadgets that have already been purchased are focused on fitness. However, 37 percent of the people who were surveyed said that they have it just so that they will be able to keep up with the latest in technology.

While this may look good in sales figures, it also shows that companies still have a certain distance to travel before wearable technology will have been worked into the typical lifestyle of the majority of consumers.

Study shows that wearable devices are gaining traction among UK consumers

The United Kingdom may soon become a leading wearable technology market. According to a recent study from YouGov, the number of people with wearable devices is growing. These devices range from smartwatches, fitness bands, and head-mounted systems that offer people a chance to experience the world in a different way. While wearable devices are still somewhat rare in the commercial market, many new devices are expected to be launched within the coming year.

6% of UK population currently owns a wearable device of some kind

According to the study, the approximately 6% of the UK population — nearly 2.8 million people — currently have some sort of wearable device. Most of these devices are smartwatches and physical activity trackers. The study predicts that the number of people with these devices will double in 2015, when new devices are released into the UK market. One device, in particular, may account for much of this growth: The Apple Watch.

Apple Watch may find success in the UK market

Apple unveiled plans for its new wearable device last month. Apple Watch promises to be the next evolution in wearable technology, providing users with all the features of a smartphone in a wearable gadget. The device is slated to be launched next year and its quick adoption is expected among iOS fans. The exact features that the Apple Watch will launch with are not yet known, but there is already a significant degree of hype surrounding the gadget.

AR devices likely to attract many consumers

Augmented reality devices are also likely to become somewhat famous in the UK. These devices, many of which will be worn on the head, promise to change the way people see the world. Google Glass is, perhaps, the most well known and anticipated of these devices. The head-mounted system will leverage augmented reality technology for a variety of purposes, including social media and navigation. A few technology companies have plans to launch AR devices in the coming years, but Google Glass is expected to launch in 2015, ahead of its competition.