The Taiwanese telecommunication equipment manufacturer has decided to postpone its wearable because it is not ready.
HTC revealed to Re/code last week that it has no intention of releasing a smartwatch until they can “get it right” because they do not just want to put out another wearable device like so many of the others currently on the market, they want to produce a gadget that will be something users will want.
HTC does not believe anyone has gotten this particular wearable technology right.
According to the head of HTC Creative Labs, Drew Bamford, “We think the strategy we were working on will get us there, but we want to take our time and get it right.” Bamford told Re/Code that “We honestly don’t think anyone has gotten it right.”
Bamford explained that the team behind the development of wearables at HTC is taking their time in delivering a product because they want to deliver a watch that users will want to wear every day.
It is clear that while HTC could easily launch a smartwatch powered by Android Wear, the company isn’t interested in providing consumers what is already being offered by companies like Samsung and LG.
Ad - #1 Ways to Double Your Productivity For Life
By Jason Fladlien, referred to by many as “One of the top 5 living marketers on the planet”. How did he get there? By working smart. Get twice as much out of your day with Jason's easy system - Learn More Here
Initially, the assumption was that HTC would launch its smartwatch this fall.
The president of HTC America, Jason Mackenzie, said that it had been the company’s original intention to release a wearable soon, it simply just wasn’t ready.
Bamford commented that “We’ve seen a lot of general purpose wearables come to market.” He added that there isn’t a “strong reason to wear one every day.” He explained that when they bring their product to the market they want to ensure that the product will give users a “compelling reason” to want to wear it on their wrists.
Of course, it still remains to be seen if HTC will actually manage to “get it right”. Although it is quite possible that the company has something exciting and profound cooking, there is also a chance that they might not know how to best compete with the current competition in the wearable market. Only time will tell if a smartwatch from HTC will be unveiled in 2015.