Tag: wearables

Augmented reality wearable tech assets purchased by Microsoft

In a deal that has been reported to be worth up to $150 million the Xbox maker is in even more deeply.

Microsoft is making technology news headlines with the latest rumors that have surrounded its move toward augmented reality, as claims are now being made that the company has paid as much as $150 million into the purchase of assets relating to AR and head mounted wearable technology.

It is believed that the assets were purchased by Microsoft from the Osterhout Design Group (ODG).

ODG is a technology company that creates various types of products for several markets, including consumer, military, and industrial. Microsoft had previously been in discussions to attempt to actually purchase the company, but has instead come up with the deal to purchase some of its IP, instead. The price of this acquisition is believed to be somewhere between $100 million and $150 million. It is strongly believed that augmented reality and wearable technology play a considerable role in this purchase.

This augmented reality and IP technology deal reportedly closed way back in November 2013.

At the same time, the patents were reported to have been handed over to Microsoft in January of this year. Among the patents that were reportedly snatched up by the tech giant are items described as “see-through near-eye display glasses including a partially reflective, partially transmitting optical element,” in addition to “video display modification based on sensor input for a see-through near-to-eye display.”Augmented Reality - Microsoft

By the time that this article was written, Microsoft had not released any official comments about the reports that have been made about the AR technology or the patents. Therefore, it shouldn’t be considered to be carved in stone. However, the reports were made by sources that have been very accurate in the past.

If Microsoft did, indeed, obtain these wearable technology and augmented reality assets, then there are a very broad range of different possibilities for the ways in which they could be used. While some seem to think that it could be for gaming, more specifically for future Xbox releases, others are guessing that it may mean something more comparable to Google Glass. Until something official is actually released, there will be no way of knowing for certain.

iWatch steps ever closer to official Apple confirmation

Although the device has never been officially acknowledged by the company, deals make its existence obvious.

Although the iWatch name is nothing more than a term that has been applied to a smartwatch device that is only rumored to be in development at Apple, it is becoming ever clearer that this wearable technology does exist, simply through the deals that the manufacturer has been seeking.

Many rumors about the types of expert that Apple has been seeking are adding weight to the rumors of a smartwatch.

Following rumors that Apple has been seeking fitness experts to assist in the development of potential health software for wearable technology, there have also been other reports that have suggested that the company is looking into solar power battery charging for a device that is somewhat like a watch. Now, there are more iWatch rumor reports as Apple seeks designers at luxury wristwatch companies.

All of these details continue to make it more clear that the iWatch is far more than just a rumor.

At the same time, many of those luxury watchmakers are not entirely impressed with the current look of wearables and the future that they imply. Nick Hayek, the CEO of Swatch has said that he feels that there will be a considerable limitation in the smartwatch marketplace due to tech restrictions.Wearable Technology - iWatch

He explained that “We have been in discussions – not ever initiated by us- with practically all players in smart wearables up until today,” but also added that “we see no reason why we should enter into any partnership agreement.”

There have been recent news reports from many reputable publications that have indicated that Apple is seeking the very best in the designer and wristwatch industry. While they have attempted to “lure” Hublot and “several Swiss parts manufacturers,” said the Financial Times, Jean-Claude Biver, the watch and jewelry chief of Luis Vuitton Moet Hennessy, said that nobody has taken the offer.

The iWatch will be a late entrant into this rapidly moving wearable technology race, in which the smartwatch remains king, so far. In order to stand out and be worth its price tag, it will need to be quite the exceptional device.