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Wearables gain ground in the Middle East

Rebecca | April 7, 2016

Companies throughout that region are taking a closer look at wearable technology and are making investments.

Businesses throughout the Middle East are starting to look at wearables more seriously and this is being reflected in the growing investment that is being seen in these types of mobile devices.

That said, this doesn’t mean that there aren’t any more barriers in the way of the growth of this industry.

Organizations throughout the Middle East are increasingly starting to build business models based on the use of werables. Predictions from industry analysts are suggesting that over the next three years there will be substantial growth seen in the use and investment into wearable technology. Among the reasons that this industry is being driven forward is that there is a broader availability to the type of devices and features that are available, but also they are becoming more familiar.

As certain types of wearables become more mainstream, it opens the door to the adoption of others.

Wearables - Middle East The region is about to see the launch of a whole new wave of everything from smartwatches to virtual reality headsets and even connected clothing. As a result, the wearable technology market in the Middle East and Africa (MEA) region is expected to see a growth rate of 56 percent from 2016 through 2019. This according to forecasts released by IDC.

The fact that wearable technology devices are convenient, lightweight and small forms of mobile gadgets that allow people to complete various types of task either hands free or at least without having to take their smartphones out of their pockets, they have a considerable draw within the business community. Smartwatches are drawing a particularly large amount of attention as they can act as scaled down versions of smartphones combined with fitness trackers.

IDC MEA analyst, Feras Ibrahim explained that while the market for wearables is seeing a substantial growth, the hurdles that are still faced should not be forgotten or overlooked. Among the leading issues standing in the way is in the limited number of apps that are geared toward these tiny screen devices. Moreover, many of the designs are clunky or require a premium price point for a device that would suit business attire.

Wearables walk the fashion runway with MakeFashion

Julie Campbell | April 6, 2016

The designs in this new line use wearable technology to bring style and function into the same place.

Engineers and designers have gathered around the world for the MakeFashion event that uses wearables in a way that is meant to be “augmenting the human experience” through a combination of form and function, according to the event’s co-founder.

The event took place in Calgary, Canada and brought runway fashions together with wearable technology.

This isn’t the first time MakeFashion has hit the runway. In fact, it was first launched in June 2012 by a team of three people from the Canadian city. For the fourth year, the gala has now been held at Telus Spark. Among the features that hit the runway were a range of different scientific wearables as well as stunning responsive runway clothing. Each was required to incorporate style and some form of practical application.

The wearables could cause the clothing to do everything to alter their colors to even changing shape.

Wearables - Image of Fashion Runway The various options from the wearable technology allowed wearers to change the appearance of their clothing based on what they wanted or could even allow the clothing to respond to their mood by reading their brainwaves and offering a reflection of that mood through fashion expression.

Co-founder of the event, Shannon Hoover, explained that “You end up with a piece that looks amazing, looks beautiful, but has the technology that you would expect to see in wearable technology.” He also pointed out that the designs featured in this event had a focus on enhancing the “human experience” while making it possible for people to interact with their fashions and with each other with greater meaning.

Hoover pointed out that “Your FitBit, it tracks your motion and your activity, but it doesn’t do a lot about telling human stories.” The hope is that the pieces that were displayed on the runway would offer a greater ability for expression by the individual wearing the various pieces. The goal is to have the clothes tell the story of the person wearing them through wearables that are able to detect it.