Tag: walmart

MCX plans to test mobile commerce platform in Ohio

| September 14, 2015

MCX will be testing CurrentC among large retail partners in Ohio

The Merchant Consumer Exchange (MCX) is planning to begin testing its new mobile commerce platform, CurrentC, among its large retail partners in Ohio. MCX was established as a partnership among several large retailers, including Target and Walmart. These retailers had taken note of the rise in mobile shopping and have felt the need to engage consumers more effectively. As such, MCX was tasked with developing a mobile commerce platform that would serve this purpose.

Test may determine the launch of the new mobile commerce platform

Ohio will host the first major test of the new mobile commerce platform. The service will allow retailers to support mobile payments being made by customers. Those with smartphones will be able to use the service to make transactions directly from their device. The platform itself has been in development for some time, with the retail partners of MCX showing some impatience when it comes to waiting for a service they can use. Based on the test results in Ohio, CurrentC may see a limited launch next year or within the coming months.

Retailers are beginning to seek out other platforms they can use

Mobile Commerce Platform being tested in OhioInitially, MCX partners has agreed not to support any other mobile commerce platform while they waiting for CurrentC to be released. This agreement is set to expire within the coming week, however, which will allow retailers to embrace other platforms, such as those coming from Google, Apple, and Samsung. Being able to embrace other platforms will provide retailers with a way to effectively engage mobile consumers, but it may be bad news for CurrentC, which has already struggled to maintain the support of retailers.

Security remains a primary concern for those interested in mobile commerce

One of the issues facing mobile commerce as a whole is security. Many retailers have shown concern for the security of consumer financial information when they are participating in mobile commerce. Creating secure platforms has proven somewhat complicated, however, as methods to exploit these platforms have been growing more sophisticated.

Tango receives new mobile commerce feature

| May 18, 2015

Tango Shop launches, allowing users to shop for products from Walmart and AliExpress

Popular mobile messaging application Tango, which is backed by Alibaba, is receiving the ability to participate in e-commerce. The app has become a resounding success among consumers, giving them a convenient way to communicate with one another. A new service called Tango Shop has been launched that will allow app users to browse for products and make purchases. The products available through Tango Shop come from Walmart and Alibaba’s international shopping branch, called AliExpress.

Mobile messaging app now has the ability to participate in mobile commerce

Tango now has mobile commerce capabilities. This may make the application significantly more popular than it already is. Adding a mobile shopping service to the app is likely to increase its value when compared to other messaging apps. This will allow Tango to compete for consumer affection more effectively, which may make it difficult for other messaging applications to tap into a growing consumer base of people that want more value from their apps.

Tango may find significant success in the Middle East and the United States

Since 2009, Tango has found a great deal of success in the United States and the Middle East, as well as Asia. Asian consumers may be more likely to use the mobile commerce service introduced to the app, largely due to the fact that they are quite interested in mobile shopping. Those in the Middle East may play a major role in the growth of the new Tango Shop. The Middle East region has become a thriving mobile commerce market, where many consumers have become comfortable with the concept of mobile shopping.

Tango must compete with other applications that are also becoming mobile commerce platforms

Tango will have to compete with other applications that are also beginning to grow into mobile commerce platforms. Competition in the mobile shopping field has grown to be quite intense, but Tango may have the features needed to attract consumers and become a prominent mobile shopping platform that people enjoy.