Tag: vodafone

Mobile security partnership formed between BAE and Vodafone

| February 19, 2013

Mobile Security PartnershipBAE and Vodafone team to address mobile security

BAE Systems, a leading security firm based in the United Kingdom, has announced its partnership with telecommunications giant Vodafone this week. The two companies have entered into a five-year deal through which they will address cyber security issues on various platforms, include mobile devices. Much of the focus of the new partnership will be placed on mobile security, with both companies developing a wide range of communications security products for the mobile space.

Security becoming a top priority as more consumers go mobile

Mobile security continues to be a significant issue throughout the world. More people are purchasing and making use of devices like smart phones and tablets. These consumers are relying heavily on these mobile devices in their daily lives, sharing a vast amount of information through these devices with others. As such, these devices have become popular targets of hackers who are interested in exploiting consumers information for some gain. The issue of mobile security is becoming more important as more consumers begin to participate in mobile commerce.

Evolving state of digital world makes it difficult to establish a lead over hackers

BAE has been looking to expand its cyber security division for some time. Cyber security has, however, proven to be a very difficult sector to find success in due to the constantly evolving landscape of the digital world. New security measures are introduced on a nearly daily basis and hackers routinely find ways around these measures very quickly, making it very difficult for companies to introduce comprehensive security products that address the concerns of consumers. BAE believes that Vodafone can help with this problem as the company has extensive experience in the realm of mobile security and technology.

Cloud-based security system to be introduced this year

Per the agreement, Vodafone and BAE will introduce a new, cloud-based mobile security system to Vodafone’s 1,500 largest corporate clients. This cloud-based system is expected to help protect these corporations from threats such as data breach and fraud. Future security solutions will be introduced for consumers as the two companies further develop their mobile security products.

Mobile commerce platform Weve teams with Vodafone

| February 7, 2013

Mobile Commerce VodafoneMobile commerce platform gets a boost from Vodafone

Weve, a mobile commerce platform, has announced that it has integrated with Vodafone, a leading multinational telecommunications company, to further its goals in mobile commerce and advertising. Weve is a relatively new platform that aims to expand mobile commerce through the use of marketing and other services. Over the past year, the platform has become very popular in several industries, thus attracting the attention of Vodafone and similar groups. Through this new partnership, Weve will now be able to operate and trade in new customer bases.

Weve gains access to 15 million new consumers

The new partnership gives Weve access to 15 million new consumers found throughout Vodafone’s expansive network. Many of these consumers have already been exposed to mobile commerce and have shown a strong interest in the practice. Weve will also gain a connection to advertisers that have a strong interest in engaging mobile consumers. Weve CEO Nancy Cruickshank claims that the integration of Vodafone marks the consumer critical mass that the company needs to become a breakout mobile commerce and marketing force.

New products currently under development

Weve has begun offering its core products and services to its customers recently. The company offers typical mobile commerce services, but also location-based messaging, application discovery messaging, video messaging, and various mobile marketing solutions that could appeal to brands that have a strong focus on the mobile space. The company is currently in the process of developing more products that will be suitable for a wider range of consumers.

Multi-channel approach gives Weve a competitive edge

Mobile commerce has become very popular all over the world. There are many mobile commerce platforms available in the market, but very few offer mobile marketing services as part of the platform itself. Weve is one of the few, if not the only, that combines several aspects of mobile business into a singular platform, which could make it a strong competitor against companies like Google that are seeking to establish dominance in the mobile commerce market.