Tag: us m-commerce

New survey shows that businesses are taking mobile commerce more seriously

Mobile commerce is gaining more support from businesses in the US

InformationWeek and Mobile Commerce World have released the results of a new survey concerning the growth of mobile commerce in the U.S. The advent of mobile technology has had a major impact on the way consumers live their lives. People are beginning to rely very heavily on their smartphones and tablets to handle many aspects of their lives, particularly commerce. Mobile commerce is quickly becoming a very prominent part of the lives of consumers and as it becomes more popular with these consumers, businesses are beginning to see mobile commerce grow more important to them as well.

71% of companies consider mobile commerce extremely important

According to the survey, 71% of companies in the U.S. believe that mobile commerce is extremely important to their future. These businesses consider the mobile space to hold very promising revenue opportunities, but tapping into these opportunities has proven somewhat difficult for several companies throughout the U.S. Part of the reason for this is due to the challenges that mobile commerce itself faces, especially in regards to mobile security.

Mobile Commerce ReportComprehensive mobile commerce services become more widely available

While challenges do exist, more comprehensive mobile commerce services are beginning to emerge throughout the country, some of which have shown their ability to overcome the challenges of security and efficiency. The survey shows that one-third of businesses have plans to adopt these comprehensive services in the near future in order to accommodate the changing needs of consumers. Nearly 40% of these companies are embracing mobile commerce specifically to connect more dynamically with a new generation of consumers that have proven heavily reliant on technology.

Mobile commerce accounts for 11% of all online sales in the US during 2012

Another report from eMarketer, a leading market research firm, provides some insight on why companies are beginning to embrace mobile commerce more readily than they have in the past. The eMarketer report shows that U.S. retail mobile commerce sales reached $25 billion in 2012, accounting for 11% of all online sales made throughout the country during that year.

Mobile commerce becoming dominant in US retail

U.S. mobile commerce gaining ground in retailConsumers begin growing more interested in mobile commerce

Consumers are becoming increasingly mobile. That does not mean that they are moving around more often; it means that mobile technology is beginning to play a very important role in their daily lives. This trend has become most apparent in the shopping behavior of consumers, who are beginning to rely more heavily on their smartphones and tablets to make purchases. Mobile commerce is on the rise, and it may soon replace traditional retail due to the convenience it offers consumers.

Report shows that consumers are spending more time on mobile shopping

comScore, a leading market research firm, has released a new report titled “State of the U.S. Online Retail Economy Q1 2013.” As the name suggests, the report details the trends that exist as well as those that are emerging in the retail industry of the U.S. The report shows that mobile commerce has begun gaining significant momentum as more consumers begin to favor their smartphones and tablets for shopping online.

Mobile shopping has become an overwhelmingly popular pastime

According to the report, the time that consumers spent in online retail rose by 104% in February of this year over the levels it had been in February of 2010. Consumers spent a cumulative total of 34.9 billion minutes in online shopping, the vast majority of which was devoted to shopping through mobile devices. The report suggests that mobile commerce has become a powerful force in the U.S. retail sector, driving many companies to develop and utilize their own mobile commerce services in order to appeal to consumers.

Smartphones trump tablets when it comes to mobile commerce

The report also shows that smartphones continue to be more popular than tablets when it comes to mobile commerce. As of March 2013, 34% of the time spent by consumers in online shopping came from smartphones, where 14% came from tablet devices. Tablets are gaining some momentum in mobile commerce, however, as they garner acclaim for their larger screens that allow for better navigation and a more enjoyable shopping experience.