Tag: us m-commerce

Report highlights the ascent of the online payment services industry

The U.S. online payment services industry is expected to see sustainable and aggressive growth over the coming years, according to a new report from BMO Capital Markets. Mobile commerce, in particular, is expected to see a significant increase throughout the country through 2018. More consumers are showing interest in shopping and paying for products with their smartphones and tablets. Most of these transactions are being done online, more consumers are wanting to use their devices to make purchases in physical stores.

Mobile commerce expected to see CAGR of 40% through 2018

The report predicts that online payments will reach $2.4 billion by 2018, growing from the $1.7 billion it is expected to reach this year. The report notes that mobile commerce represents 25% of all online transactions made in the United States. The mobile commerce space will experience a compound annual growth rate as high as 40% through 2018. The report suggests that the mobile space represents a much stronger growth opportunity than conventional commerce initiatives.

PayPal could benefit from the aggressive growth of mobile commerce

One of the most influential platforms that is expected to expose consumers to mobile commerce is PayPal. The vast majority of PayPal’s business is online, with 165 million active users making payments of some kind through the platform. PayPal currently has the highest exposure among consumers that are interested in mobile payments when compared with other services, placing it in an ideal position to benefit from the continued growth of the mobile commerce space.

Retailers need to become mobile-centric in order to compete

As more consumers become interested in mobile commerce, they are becoming more likely to use services like PayPal on their smartphones and tablets. This is opening up new opportunities for retailers, especially those that intend to sell products in the mobile space. Retailers that do not become more mobile-centric are expected to lose out on new opportunities, which may harm their ability to compete with companies that have already established a significant presence in the mobile world.

Smartphone and tablet based shopping in the American market are rapidly taking off.

According to the latest statistics that have been released by Forrester Research, the sales generated over the m-commerce channel is expected to reach a total of $114 billion by the close of this year.

This will be greatly driven by the rapid rise of tablet ownership among American consumers.

The forecasts made by Forrester Research have predicted that consumers that shop over m-commerce will boost their purchases by $38 billion this year, with an additional $76 billion coming from tablet commerce – to reach the anticipated total of $114 billion. This is a notable rise over what had been predicted last year, when Forrester had believed that sales over smartphones would reach $24 billion and those over tablets would break the $48 billion mark.

It is believed that m-commerce is increasing at this rate due to the fast adoption of the devices.

The analyst from Forrester behind the report, Sucharita Mulpuru, has said that as consumers adopt smartphones and tablets more rapidly, they are also shopping over those devices at a greater rate. The comfort level that Americans have shown with respect to using their gadgets for shopping purposes is steadily on the grow. Moreover, merchants are working ever harder to improve the experience that they have to offer over this channel.

Equally, Mulpuru also pointed out that it remains only a minority of consumers who have these devices that actually use them for making purchases. She stated in the report that “In fact, we estimate that only 38% of smartphone owners and 31% of tablet owners will purchase on those devices in 2014.”

The report also added that they anticipate a growth of 55 percent in m-commerce, and a rise of 61 percent for shopping over tablets by the year 2018. By that year, Mulpur u has estimated that the sales over all mobile devices will have crossed the $293 billion mark. Comparatively, she stated that the total American ecommerce sales will have risen from having been $294 billion, this year to reach $414 billion by the end of the year 2018.