Tag: united states

More consumers are involving themselves in mobile payments, survey finds

| December 21, 2015

Retale survey shows that consumers are embracing PayPal as the leading mobile payments service

Consumers are showing more interest in mobile payments, according to research from Retale, a location-based mobile platform. The research shows that 43% of consumers in the United States have used a smartphone or tablet to make an in-store mobile transaction. This is an increase from the 36% of consumers that did so last year. PayPal has become the most popular mobile payments services among these consumers, through shoppers tend to use a wide variety of solutions.

61% of shoppers will be using their mobile devices to make holiday purchases

Retale surveyed some 1,000 shoppers in the U.S., finding that 61% of these shoppers said that they would be using their mobile devices to purchase a gift this holiday season. Many consumers have been showing interest in mobile payments because they see it as more convenient, with payment services allowing them to simply tap a mobile device to a payment terminal to make a purchase. The survey from Retale shows that 63% of consumers believe that retailers should provide some sort of in-store mobile payment support, as this may improve the shopping experience.

Mobile shoppers use their smartphones to purchase clothes, food, and send gift cards

Consumers using mobile payments more - studyAmong mobile shoppers, clothing is the category that experiences the most activity. Approximately 44% of consumers have used their mobile devices to purchase clothing products during this holiday season. Another 41% have used their smartphones or tablets to purchase food. Gift cards have also become a popular item for consumers doing their holiday shopping, with 30% sending gift cards via their mobile devices.

Retailers will have to make mobile payments more secure in order to find continued success

The mobile payments sector has generated a great deal of momentum during the holiday season, which is likely to carry over into the beginning of next year. Retailers are becoming more mobile-centric, hoping to better engage mobile consumers. These retailers will have to find ways to protect consumer information in order to ensure that they continue to find success in the mobile payments field.

In-store mobile payments are booming in the US

| December 16, 2015

More consumers are using their mobile devices to make purchases in physical stores

In-store mobile payments are becoming more common in the United States, according to a new report from Deloitte. The report shows that more consumers are beginning to use their smartphones in stores, taking advantage of the mobile payments systems that retailers have in place. Retailers have been reporting an increase in mobile traffic in their digital channels, but more merchants are beginning to see consumers making payments with their smartphones and other devices in physical stores.

Report shows that in-store mobile transactions have grown by 18% in 2015

According to the report from Deloitte, the use of mobile payments in physical stores has grown by 18% this year. The report shows that 3% of shoppers are making in-store mobile payments every day, with 5% doing so every week. The most popular use of mobile payments among these consumers was for public parking. Consumers are also using their mobile devices to make purchases at gas stations, coffee shops, and fast food restaurants. Consumers between the ages of 25 and 34 are the leading demographic in the mobile payments sector.

Consumers still have significant security concerns regarding mobile payments

Mobile Payments - In StoreThough consumers are beginning to show more support for mobile payments, they also have significant security concerns. The report shows that these concerns are the leading reason many people do not make mobile transactions. Approximately 49% of consumers place their trust in banks and other financial institutions for the provision of the payment services they use. Companies involved in the mobile commerce space have taken note of the security concerns that consumers have, with many introducing new technology to ensure the safety of consumer information.

Retailers are embracing mobile payments in order to engage consumers

Deloitte has noted that mobile devices are becoming much more than communication tools. More consumers are beginning to rely heavily on their smartphones and tablets for commerce. With more consumers entering into the mobile commerce space, retailers are expected to show more support for mobile payments system, ensuring that they have the ability to engage mobile consumers.