Tag: twitter

Mobile commerce embraced by Twitter

| February 13, 2013

mobile commerce twitter amexTwitter takes aims at mobile commerce with the help of American Express

Twitter is one of the world’s most used social networks. The network boasts of a highly active user base, which has afforded the company significant success in the world of business. Twitter has reportedly been looking for new ways to generate revenue. Such reports seem to have been true as the social network has entered into a partnership with American Express. The partnership will be focused on introducing e-commerce and mobile commerce elements into Twitter.

Mobile user base adds momentum to Twitter’s initiative in e-commerce

Twitter has been showing a strong interest in e-commerce in recent months. The massive number of users that access Twitter through their mobile devices has also piqued the company’s interest in mobile commerce. The company sees major potential in this field and has turned to American Express to help it tap into the burgeoning mobile commerce market that has been successful for other companies.

Users will be able to purchase products by posting to Twitter

Per the partnership, American Express customers will be able to associate their credit card numbers with their Twitter accounts. This will allow consumers to make purchases by simply posting to Twitter. This initiative will be introduced over the next few days, with Twitter users able to purchase products from American Express itself, as well as Amazon and products from Donna Karan. Because Twitter’s primary demographic is mobile consumers, the move is expected to help establish the social network’s presence in the mobile commerce space.

Success of new initiative has yet to be seen

This is not the first time American Express has introduced a mobile commerce element to a social network. Last year, the financial services company partnered with Foursquare for a similar initiative. Twitter expects to see significant benefits from its adoption of mobile commerce and suggests that there will be major marketing opportunities for businesses using the social network due to the new partnership. Whether consumers will respond well to the mobile commerce services that Twitter is adopted has yet to be seen.

Thailand embraces social media marketing

| December 31, 2012

Social Media Marketing ThailandSocial media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.