Tag: ticket monster

Groupon continues expansion into mobile commerce sector

Mobile commerce has become a major interest for Groupon

Daily deals provider Groupon has been showing a strong interest in mobile commerce recently. The company specializes in providing consumers with special offers that come from retailers, restaurants, and other such businesses. The deals and coupons are meant to entice consumers, but Groupon had primarily been focused on those using stationary computers in the past. As mobile commerce becomes a more prominent part of society, the company is beginning to put more focus on the mobile sector.

Groupon acquires Ticket Monster

Groupon has been making an effort to establish a strong presence in the competitive mobile commerce field in recent months. The company has now made a bold move on this front with its acquisition of South Korea’s Ticket Monster, which is a daily deals provider similar to Groupon. Ticket Monster represents more than $800 million in annualized billings, much of which comes from mobile commerce. South Korea has become a hub of activity as far as mobile commerce is concerned, largely due to the high smartphone penetration seen throughout the country. The experience that Ticket Monster has gleaned in the market may help Groupon develop a stronger foothold in the mobile sector.

Consumers are becoming more mobile

Mobile Commerce - Groupon ExpandingE-commerce remains a strong interest with many consumers, but more people are opting to shop via their mobile devices rather than stationary computers. Smartphones and tablets allow for a more convenient shopping experience, especially for those that travel frequently. Even those that do not travel are beginning to use their mobile devices to shop rather than visit physical stores. It is for this reason that retailers are beginning to take mobile commerce more seriously, with some going so far as to develop their own mobile payments platforms.

Competition in high in the mobile commerce space

Groupon may confront difficulty with its plans to expand into the mobile sector. Mobile commerce is awash with a wide variety of start-ups that are seeking to gain the attention of consumers. Several large technology, telecommunications, and financial service firms have also entered into the mobile commerce arena, increasing the competition that exists within this sector significantly.

Mobile commerce strategy from Groupon now includes Ticket Monster

This acquisition, which was for a reported $260 million, is an effort to expand in the Asian market.

Groupon has just announced its acquisition of Ticket Monster, along with its Q3 results for 2013, as a part of the reveal for its latest strategy for mobile commerce growth, particularly within the Asian marketplace.

They have purchased the company with its specialty in both local and travel offers in this region.

The purchase was for $260 million in both cash and stock. This helps Groupon to obtain a more solid mobile commerce foothold on the local and travel market in the Asian region. The Korea based online company also specializes in product offers. Ticket Monster was first launched in 2010 and its deal with Groupon is expected to close in the first half of next year.

At the moment, Ticket Monster Is owned by LivingSocial, but this mobile commerce deal will change that.

Mobile Commerce - Groupon Aquires Ticket MonsterTicket Monster has experienced year on year billings growth that has been steady and consistent, as its annual figures have come in at $800 million. It was the mobile commerce success, however, that caught the eye of Groupon and that drew it for purchase. The reason is that more than half of the Asian company’s purchases originate from smartphones or tablets. The company currently boasts over 1,000 employees and has over 4 million active customers.

This mobile commerce deal has arrived just as the Q3 financial data was released by Groupon. Its daily deals service during the period that ended on September 30 raked in a record nine million downloads of its app, bringing its overall total to 60 million. This has also helped to contribute to the fact that over half of the sales made in North America are completed by way of smartphones and tablets.

Moreover, mobile commerce at Groupon makes up 40 percent of its total global processed sales. Its active consumers showed a year over year rise by 10 percent, reaching 43.5 million, total. Clearly, this channel has become exceptionally important to the company and it is aiming at progressing in that direction with this latest acquisition.