Tag: texas

Wendy’s launches mobile payments pilot project

Wendy's Mobile PaymentsMobile payments coming to fast-food sector

Fast-food chain Wendy’s has announced the launch of a pilot project that introduces a mobile payments option into its mobile application. This project is designed for a limited market and will be used to gauge the interest that consumers have in mobile commerce. Those with the mobile application associated with the pilot project will be able to participate in mobile commerce in three markets: Texas, New Mexico, and Oregon. Wendy’s future in the mobile commerce sector may be determined by the performance of this pilot project.

Mobile commerce finds most traction in retail

Mobile commerce has been gaining a great deal of momentum in various industries. Thus far, the largest industry to support mobile commerce in a significant way has been the retail industry. The restaurant business has also shown strong interest in mobile commerce, but its efforts to embrace mobile consumers have often been met with modest success. Wendy’s believes that mobile payments can be popular among its customers, as long as they can be made available in an efficient and enjoyable manner.

Application acts as a mobile wallet

Those using Wendy’s mobile application for this pilot project can create a profile through the application and associate this profile with their financial information. This information is then used to load money on to the profile. Essentially, the application acts as a form of mobile wallet. The funds pumped into the app can be used to purchase products from Wendy’s for the duration of the pilot project. When a purchase is being made, the application generates a unique code that must be read to the Wendy’s employee responsible for the transaction. This is for authenticating mobile payments.

Whether consumers will embrace mobile payments is unknown

Exactly how well this mobile payments initiative will be received has yet to be seen. Wendy’s has high hopes for mobile commerce, but consumers have yet to show strong enthusiasm for mobile payments in regards to fast-food. Thus far, mobile payments have only managed to thrive in the retail sector, where mobile consumers have been able to take advantage of the convenience offered by their mobile devices.

Isis teams with USA Technologies to bring mobile commerce to vending machines


Isis gets a boost through partnership with USA Technologies

USA Technologies, a leading cMobile Commerce - Isis teams with USA Technologies ashless payment solutions firm serving primarily small sectors of the retail industry, has teamed with Isis, one of the largest mobile commerce platforms in the world. Isis was formed as a joint venture from AT&T, Verizon Wireless, and T-Mobile, and is the only mobile commerce platform that was able to garner the support of most of the world’s major financial institutions before its launch. Isis is poised to become the leading mobile commerce platform in the world, and it is getting a major boost from USA Technologies.

Mobile commerce comes to vending machines

USA Technologies has announced that some 7,500 vending machines in Austin, Texas, and Salt Lake City, Utah, will be able to accept mobile payments made through the Isis platform. These vending machines will be equipped with USA Technologies’ ePort and ePort Connect services. These are NFC-based services that are designed to facilitate mobile, wireless payments. Users of the Isis platform will be able to use their mobile device to purchase products from these vending machines without having to use physical currency or connect to the vending machine in any way.

Vending machines use NFC technology

Because the vending machines will be equipped with NFC technology, only consumers with NFC-enabled mobile devices will be able to use the vending machines with Isis. The vending machines will accept traditional currency in order to serve those without Isis or an NFC-enabled device. Mobile commerce has seen some criticism in the past because of its acute focus on NFC technology. The scarcity of NFC-enabled mobile devices is part of the reason behind the criticism, as well as concerns regarding the security of the technology.

Isis poised to compete for mobile commerce superiority

Mobile commerce continues to gain momentum in the U.S., and Isis and USA Technologies are keen to take advantage of that fact. Isis is currently considered one of the only mobile commerce platforms that may be able to compete with Google and PayPal. Both these companies have invested heavily in mobile commerce, with PayPal working on developing an alternative to NFC technology that is more inclusive of a wider range of consumers.