Tag: technology news

Augmented reality vehicle display unveiled by Pioneer

| July 3, 2013

Developers from the company have now revealed the latest AR tech for cars instead of mobile gaming.

Though augmented reality is rapidly finding its place in areas such as mobile marketing, gaming, and other forms of entertainment, Pioneer has just unveiled a display that uses the technology which would be used in vehicles.

This technology mounts an LCD screen right onto the dash of a vehicle, where its navigation and stereo are traditionally located.

The augmented reality technology also uses a camera that would be located behind the vehicle’s rearview mirror. This allows an augmented reality effect to be created, where an image is projected onto the windshield overtop of the actual view.

This augmented reality display also relies on lasers to create “floating” images over the real view.

The images look as though they are floating a few feet in front of the vehicle’s position, even though they are actually simply projected onto the windshield’s screen. This trick gives the viewer the feeling that they are seeing graphics that are outside the vehicle, even though they are simply projections on screens above, where the sun visors would typically be positioned.

This trick is not only interesting and fascinating to many, Pioneer is saying that the augmented reality may actually help the driver in his or her experience behind the wheel. The display provides a great deal of information that all moves and interacts with the view of the road through the windshield. Arrows displayed on the screen help to make use of GPS guidance in order to lead a driver to his or her destination.

Furthermore, small balloons help to identify important areas that are approaching in the distance, such as restaurants, gas stations, and other locations. The camera can even allow the augmented reality technology to reinforce various other forms of information already visible, such as stop signs, traffic lights, yield signs and various other important forms of signage. The technology helps to provide these alerts in real time along with the view of what can actually be seen through the front window of the vehicle as it moves.

Technology news report shows over 140 million in US have smartphones

| July 3, 2013

A recent study has shown that the number of these device owners in the country is rapidly growing.

comScore has just released the data of its latest technology news study, called the MobiLens service, which has revealed considerable insight regarding trends in the American smartphone industry.

The most recent report has focused specifically on the three month period that finished at the end of May 2013.

Among all of the smartphone manufacturers, the technology news from Apple was in the lead, as that company was the one with the largest share of the OEM market, at 39 percent. The top platform, on the other hand, was Google Android, which held 52 percent of the platform market share in the United States.

The most significant discovery that was shared by the technology news report, however, was in the growth of ownership.

Technology News - Mobile ReportThe comScore technology news report indicated that there continues to be impressive growth of the smartphone audience in the United States. In fact, at the time of the study, there were an estimated 141 million people in the country who owned smartphones. This represented a mobile market penetration in the country of an astounding 59 percent.

The research examined the growth throughout the entire three month period that ended in May, and not just the time as a whole. For instance, it noted that at the beginning of the research, in February, the penetration in the market in the United States was a full 6 percent lower than it was at the end. That represents a massive amount of growth throughout that short time.

The top OEM was Apple, which held 39.32 percent of American smartphone subscribers. In second place was Samsung, which was considerably behind Apple, with a market share of 23 percent. In third place, well behind Samsung, was HTC, which held its own market share at 8.7 percent. In fourth place, Motorola wasn’t that far behind HTC, at 7,8 percent. Finally, in fifth place, LG had 6.7 percent of the market in the U.S. This technology news is bound to shift again over the next few months if the trend revealed in this study is continued.