Tag: tcommerce

T-commerce is a preferred channel for travel research but not bookings

| May 2, 2013

t-commerce studyThough research is often performed over mobile, the actual purchases are still being made on desktops.

The results of a recent survey have shown that many travelers dislike the slow speeds of apps and t-commerce sites, so while they may perform their research on smartphones and tablets, when it comes to actually buying and making bookings, they are still choosing to use their desktops and laptops.

The research indicated that travelers like the options tablets provide but don’t like the shopping experience.

The research was conducted by Mobiquity Inc. It indicated that while t-commerce may be popular among tablet owners for researching what is available for their travel needs, more than half of them (54 percent) will use their laptop or desktop computer to actually book the selections that they have made.

The t-commerce research revealed that there are still many obstacles which must be overcome.

The t-commerce survey report was called “The Connected Traveler: A Mobile Satisfaction Report.” It determined that consumers still feel that there are too many obstacles in their way to actually make their bookings using their tablets. Therefore, they prefer to switch to their computers when it comes to actually purchasing, booking, and making reservations.

This number was even greater among users of smartphones than it was with t-commerce users, as 62 percent of phone users will perform research on their device so that they can book their travel on a laptop or desktop.

The survey revealed that t-commerce travel sites have a number of downsides identified by consumers. Among them, 52 percent of tablet owners felt that the sites simply load too slowly. Furthermore, 51 percent of tablet owners felt that the selection and search options were complicated in the version for their devices, and that 44 percent said that the sites weren’t optimized to be viewed on those screens.

The Mobiquity report suggests that this poor performance will have a negative impact on sales. This is exacerbated by the fact that 35 percent of consumers who are displeased by a t-commerce experience are less likely to use the channel to book again on that site or app.

T-commerce generates 3 out of every 4 conversions

| April 29, 2013

T-Commerce RetailA recent study from SeeWhy has shown that 75 percent of mobile purchases are made by tablet users.

SeeWhy Inc. has released the results of its latest research, which have shown that over mobile, 75 percent of conversions come from t-commerce, whereas only the remaining 25 percent come from smartphone shoppers.

The marketing vendor suggests that this will make it important for retailers to retarget their mobile strategies.

The SeeWhy study included the examination of 21 million unique transactions that occurred through its approximately 2,500 retailer clients. Furthermore, this data was supported by an additional survey held by the firm, which included the participation of 11,616 American adult consumers.

The mobile and t-commerce survey asked participants regarding their purchasing behaviors.

What it found from the results of both different studies, was that mobile has a definite split in the types of consumers that it provides: smartphone and t-commerce. This, according to the chief strategy officer and founder of SeeWhy, Charles Nicholls. He explained that “What people do with a smartphone is fundamentally different than what they do with a tablet.”

Nicholls also pointed out that “There are three times more conversions on tablets than smartphones. Tablets are where the action is.” For that reason, the survey results suggest that retailers and other merchants may consider shifting their focus to help to make themselves more appealing specifically over t-commerce.

In order to identify the smartphone and t-commerce patterns, the company examined the daily conversion activities over mobile devices. It found that throughout the day, the activity over smartphones was relatively static, and that there wasn’t much of a pattern to be observed. However, it noted that this was strikingly different in the case of tablets.

Nichols pointed out that the activity over t-commerce experiences a strong variance throughout the day. He said that in the evening, as people get home from work, the conversion rates spike considerably. While smartphones are used all day long, tablets are “a recreational device.” This helps to explain why the survey conducted by SeeWhy showed that 56 percent of tablet owners use their devices most frequently at home.