Tag: tcommerce

Tablet commerce is undergoing explosive growth

Tablet Commerce GrowthThese mobile devices are giving PCs a run for their money in terms of the increase in their use.

The latest tablet commerce projections have just been released by Gartner, which have revealed that the smaller handheld devices are exploding in popularity and that they may overtake laptops and desktops.

The trend has indicated that the current growth in sales is not showing any indication of slowing for several years.

At the same time, while tablet commerce is expected to grow very rapidly and continue to do so for at least several years, it is unlikely that they will become the device of choice for taking on tasks requiring greater productivity. This would require them to be equipped with peripherals and monitors, to the point that they would more closely resemble desktops and laptops than their actual tablet form.

The Gartner report is crediting the lower priced devices with the rapid growth of tablet commerce.

With the falling prices and the fact that they are relatively new to the market, they are expected to overtake PCs – which are already well established and are typically being replaced as opposed to being purchased for the first time – within the next five years.

Experts in the industry are cautioning people not to misinterpret these predictions. While it does look as though tablets and smartphones could start shipping at a rate of 2.4 billion units worldwide this year – an increase of 9 percent over last year – it doesn’t mean that the laptop has seen its day. These devices are all being used for their own unique purposes, and their affordability means that the increasingly tech savvy consumer is purchasing multiple devices as opposed to selecting one over all of the others.

This does, however, represent a meaningful shift in the way that people can shop. It means that they will have a multitude of different devices available to them when they decide to research or even purchase a product or service. For this reason, the rapid growth of tablet commerce will likely becoming increasingly important to retailers and other merchants who wish to maintain their competitive edge by providing consumers the experience that they are seeking and expecting.

T-commerce dominance may be passed from iPad to Android

T-Commerce Android may dominate iPadApple is losing ground in the tablet market where it has always held the top spot.

T-commerce has always been an area in which Apple has held the lead, but with smaller, cheaper tablets based on Android technology becoming increasingly popular, iPads are starting to lose their dominance.

The research firm IDC has predicted that Android tablets will soon be taking the lead.

This news from IDC could be extremely defining for the t-commerce world, as it could change the marketing and shopping strategies for many companies that have been placing their primary focus on the Apple devices due to their reining popularity. However, as Android tablets start to step forward, those companies may soon find themselves changing direction to appeal to the new leader in the industry.

The projections from IDC show that Apple will fall behind Android in t-commerce before the close of 2013.

The t-commerce industry has been taking on new direction over the last few releases from Apple, as consumers focus more on convenience and price. However, even as the iPad Mini was released with a 7.9 inch screen and a smaller price tag, it didn’t appear to be enough to keep up with the massive number of Android tablet options currently on the market.

IDC believes that before the end of the year, should the trends continue in the same direction – and it looks as though that will be the case – the iPad of all shapes and sizes will need to give up its number one spot as the leading t-commerce platform.

The current trend is showing that the screens in the size from 7 to 8 inches will be driving the shipments for tablets around the world to reach 191 million by the end of 2013. That has risen from an original forecast that had been 172 million. According to an IDC program manager, Ryan Reith, “iOS tablets have already lost ground to Android tablets.”

This has been a considerable shift in the t-commerce world, considering that in 2011, 56 percent of the worldwide market was held by iOS, with Android well behind it at 40 percent.