Tag: target

10 locations of the massive retail chain will now offer this location based product pickup service.

Curbside, a company that uses geolocation technology to redesign the traditional local shopping experience, has now announced that it is rolling out its service in 10 Target locations in New York and New Jersey.

The service makes it possible for an order to be placed so that it can be ready for pickup when the customer arrives.

According to a recent press release from Target, “We know today’s consumers are looking for faster and more convenient ways to shop. That’s why Target is constantly exploring new ways to improve the shopping experience and save our guests time and money.” By using this service, customers can use their mobile devices to shop for one or several products that they want from Target. They can then drive to the store to pick it up. Geolocation technology alerts the store of the arrival of the customer so that the completed order can be brought to them.

The process involves geolocation technology in the customer’s mobile device and in beacons at the store.

This allows a customer to pull up in front of the store and pick up what they ordered on the mobile app, without ever having to go inside and find what they want. It allows them to skip the checkout line, and they don’t even need to try to find a parking spot.

Using the Curbside app and service is free, and Target does not increase the prices of its products when they are purchased through this location based technology.

According to the co-founder of Curbside, Jaron Waldman, who is also its CEO, “Curbside’s mission is to make the shopping experience at local stores faster and easier than ever before.” Waldman added that “We anticipate that local shoppers in New York and New Jersey will find Curbside to be an invaluable service that fundamentally changes the way they shop.”

As about 90 percent of Target shopping is done in-store (according to a recent study by Census), both Curbside and the retailer are hoping that they will be able to use this geolocation based pickup service to continually enhance the shopping experience.

An analysis of comScore data has revealed that 14 percent of all consumer disposable income was spent online.

A report issued by comScore, based on an analysis of their data has shown that the holiday season was working out to be a successful one for the majority of retailers, as spending was slightly higher than had been anticipated, partly because of the contribution of mobile shopping.

Desktop and laptop based shopping had increased by 15 percent from November 1 to December 21.

That was higher than the predicted increase by comScore, which had been 14 percent, and was higher than the growth that was recorded over the same period of time in 2013, which was 10 percent. That figure included the contribution made by mobile commerce, which represented about half of the online traffic during that time. comScore has reported that they estimate that over 2013, the 2014 m-commerce was up by about 25 percent. Total retail commerce was recorded at 17 to 18 percent higher than it was in 2013.

comScore estimated that during the fourth quarter, desktop and mobile shopping would take up 14 percent of discretionary spending.

Mobile commerce has been experiencing an especially large growth and, according to the data from comScore, it has been boosting the shift toward online spending that has been taken by consumers. In terms of holiday spending penetration, it now represents about 15 percent.

According to figures from Outperform, the large retailer, Target, has made its way up to include itself among the top online retail sites throughout the most important shopping period of the year. In fact, it was ranked as being in fourth place, in 2014. This was greatly driven by the Cartwheel mobile app. comScores data revealed that 62 percent of the visits to Target over mobile were generated through that app, which rivals Amazon.com, the current e-commerce leader (at which 66 percent of visits are mobile based).

The average percentage of online visits from mobile shopping consumers is 30 percent, according to comScore, showing that target is well above that level. It is clear that the retailer’s strategy to use the Cartwheel app to target the Millennial generation is proving to be highly effective, so far (particularly as it was offering free shipping during the holidays).