Tag: tablet shopping

Confidence is growing among mobile shoppers and the gap between the use of the devices is closing.

One of the primary struggles that have been faced so far in the mobile shopping world is in consumer confidence, and tablet commerce has always had far greater results in this area than the smartphone channel.

Even veteran online shoppers often struggle with their confidence and comfort on the smaller screen.

For several years, tablet commerce has seen considerably greater conversions than those experienced over smartphones, as consumers using those devices are more receptive to shopping than they are on the much smaller screens. This has been especially true over the iPad, specifically, although all of the larger screened mobile devices do perform better than smartphones when it comes to shopping, overall.

It has never been determined specifically why tablet commerce has done so much better than smartphone shopping.

Smartphone conversions have traditionally lagged far behind those over tablet commerce. However, the most recent statistics are starting to show that the gap between the conversion over these two channels is starting to shrink. Though the latest Adyer platform data showed that mobile purchases grew to 52.6 percent in the May to August quarter when compared to the 46.8 percent over the quarter before.

Ayder has speculated that this could be a summer trend, but it is causing many to watch the smartphone and tablet commerce figures over the next quarter to see if they continue in the same direction.

It has been guessed that the numbers may be moving that way as people become more dependent on their smartphones than their tablets. However, it could also mean that the supremacy of tablet commerce is coming to an end and smartphone users are becoming as comfortable shopping over their devices as their larger screen cousins.

At the same time, in Asia and South America, where 10.8 percent of online transactions are from smartphones and 5.8 percent are from tablet commerce, those larger screen devices are becoming more popular in those markets. The sheer scale of those markets could shift things back to tablets yet again, though the penetration of smartphones does remain well in the lead and if consumers have become comfortable with those devices, it will help to define that sector.

When it comes to making sure that shoppers will continue buying from the website, it must be properly optimized.

The latest data is now indicating that tablet commerce is skyrocketing in importance, as the ownership of these devices has blasted off by 282 percent over the last two years, and a growing number of those gadget owners are shopping over these smaller screens.

Retailers are being advised to make sure that their online experience caters to the devices preferred by their customers.

Shoppers are using tablet commerce both for making purchases as well as for researching products that they will later buy over their laptops and desktops, or in person at a brick and mortar shop. Although when it comes to mobile devices, smartphones have the greatest penetration, by far, the penetration of tablets is rapidly growing, and many reports are indicating that they are providing a far more appealing shopping experience for the consumer.

These consumers are responding positively to tablet commerce and are making more expensive orders over these devices.

This rise of tablet commerce is giving retailers the opportunity to provide a much stronger mobile experience to their shoppers, as the slightly larger screens make it easier to navigate sites and view images of products. It is also easier for descriptions to be read.

The increase in tablet commerce is also vital to retailers seeking to remain competitive as it is rocketing forward at the same time that desktop commerce has been slowly, but steadily, declining. Consumers are responding very strongly to the ability to conveniently and instantly view goods and services that they are considering for purchase. Owners of these devices have a greater likelihood to shop online than many other types of device owners.

Recent data has indicated that 33 percent – that is, one in every three – device owners use their gadget for tablet commerce purchases. Moreover, Adobe has recently released a statistic that has suggested that the user of a tablet is likely to spend twice as much while shopping online than one who is using a smartphone. Clearly, this makes the larger screen consumer a highly valuable one.