Tag: strategy analytics

The shipments of these mobiles devices on a global scale maintained Apple’s crown.

According to recent tablet commerce data issued by Strategy Analytics, the shipments of these mobile devices reached 76.8 million units last year, which was an increase of 20 percent over the 64 million units that had been shipped in 2012.

The Android operating system has been leading this marketplace with a clear dominance.

The data from Strategy Analytics showed that in terms of the share of operating systems in tablet commerce, Google’s Android was in the lead with a massive 62 percent. That said, Apple’s iOS had a 34 percent of the whole. That said, when it came to the individual mobile devices, Apple by far sold the largest number when compared to any other specific manufacturer.

Apple saw tablet commerce, last year, that was made up of the shipment of 26 million mobile devices.

Samsung came in second when it came to tablet sales, having shipped 13.6 million. In third place was Amazon, which sold 4.6 million. The next on this list were Asus (the manufacturer of the Nexus 7), which sold 3.6 million units, and then Lenovo with its 3 million, and Acer which had 1 million.

Among the products that drove Apple to the top of the list and made sure that consumers remained very interested in the tablets that it had to offer, were the iPad Air and the iPad mini with Retina display. These were credited by Strategy Analytics as having pushed its market share upward in the fourth quarter of last year by an additional 7 percent over where it had been in the third quarter. This turned around a two quarter streak of lost share.

Overall tablet commerce was very strong last year. It saw growth of 33 percent when compared to the year before, reaching 227 million units. The Strategy Analytics director of tablets and wearables, Matt Wilkins stated that “2013 was another extremely healthy year for the tablet market.” He added that while it was not a three digit increase, as had previously been seen, it remains considerable when keeping in mind that the market is now delivering more than 200 million units worldwide each year.

Mobile media is growing more important to consumers

Mobile media is becoming more important to consumers on a seemingly daily basis. Mobile video, websites, games, and social media services have become integral parts of a society that is becoming more reliant on technology. New analysis from Strategy Analytics suggests that mobile media will reach a new milestone in the near future. The growing popularity of mobile games, mobile commerce, and entertainment applications will contribute greatly to the growth of mobile media.

Firm predicts growth of global mobile media sector

According to the firm’s analysis, spending on consumer mobile media will reach $200 billion worldwide by 2017. The growing number of media-centric mobile devices will contribute to this growth as well as the more flexible data pricing plans coming from telecommunications companies. Various forms of mobile media will also contribute to this growth, with entertainment mediums likely to see the majority of consumer spending.

Smartphone and tablet penetration will power growth

The mobile sector will see some major challenges in the future, according to the analysis, as companies begin bringing mobile-centric services to markets where smartphones and tablets have not yet become popular. In these markets, feature phones are the dominating force, and these mobile devices have limited access to media of any kind. The challenge that companies will face in these markets is encouraging consumers to embrace smartphones and tablets, but many people may not be inclined to do so because of the cost of such devices and the cost of the data plans they are associated with.

New mobile marketing opportunities to emerge in future

The firm predicts that mobile advertising will become more important as mobile media itself grows. New advertising opportunities are expected to emerge as more consumers embrace mobile technology. The first estimates that mobile advertising will account for 18% of total media expenditure by 2017, reaching $42 billion. This growth is expected to continue into the future, especially as more consumers become involved in mobile technology.