Tag: strategy analytics

NFC-based mobile payments are growing quickly

New study shows that NFC payments are becoming more common among consumers in the retail sector

NFC-based mobile payments are on the rise throughout the world, according to a new study from Strategy Analytics. The study highlights the growing adoption and availability of NFC-enabled mobile devices. These devices are equipped with NFC chips, which allow them to engage with interactive marketing materials, share digital information from one device to another, and participate in mobile commerce. As these devices become more plentiful among consumers, people are using them to shop online and purchase products from physical stores.

Study predicts that NFC-based mobile payments will represent $130 billion in global spending by 2020

The study shows that NFC-based mobile payments will account for $130 billion in global consumer retail spending by 2020. This is roughly similar to 254 million mobile consumers making as many as five mobile payments every month of $9 or less. The growing availability of NFC-enabled mobile devices and services is powering this growth in the mobile commerce field. One of the latest services to launch, Apple Pay, is having a profound impact on the growth of NFC-based payments.

Apple Pay helps promote mobile spending through NFC technology

Mobile Payments - NFCApple Pay was launched at the end of October this year, and has since become a prominent payment platform among iOS users. The service launched with the support of a wide range of retail partners, many of whom also adopted mobile point-of-sale systems to accommodate the growing number of those paying for products with their mobile devices. Services like Apple Pay are expected to continue powering the growth of the mobile payments field.

Some retailers are unconvinced of the value of NFC technology

Retailers have been relatively slow to embrace NFC technology. The cost of adopting NFC-enabled point-of-sale systems is often seen as too high for some retailers, while others are not yet convinced that mobile commerce is anything but a passing trend. As NFC devices become more popular among consumers, these retailers may change their minds and begin supporting mobile commerce more aggressively.

Technology news still has Android dominating the smartphone marketplace

The mobile operating system is continuing to hold strong to its grasp on the biggest share of the market.

Recent technology news has shown that Android is not only successfully keeping hold of its top share of the smartphone market, but it has also managed to widen the lead that it has over all of its competition.

The latest statistics from Strategy Analytics have shown that Android has now broken its own record.

The latest figures from the market research company, which were released in technology news, have shown that the gap that Android currently has in its lead over the rest in its share of the global smartphone market has now broken its previous records. During this year’s second quarter, the firm reported that there were a total of 295.2 million shipments of smartphones. In the last year, the global growth in smartphones has slashed itself nearly in half. A year ago, the growth rate had been 49 percent, with today’s rate being closer to 27 percent.

In the second quarter of 2014, Android managed to make massive technology news with 85 percent of the global market.

Technology News - AndroidThe growth of the Android share in global smartphone shipments is a record breaking 85 percent and has caused the share of all of its competitors to shrink. Apple’s market share slipped slightly to reach 11.9 percent, after having shipped 35.2 million smartphones during the second quarter of the year. Samsung, alone has a 25 percent share of the smartphone market, which is a considerable drop from its previous share of 33 percent, after having shipped 74.5 million smartphones around the world.

According to the Strategy Analytics executive director, Neil Mawston, in a technology news statement, “Like the PC market, Android is on the verge of turning smartphone platforms into a one-horse race. Its low-cost services and user-friendly software remain wildly attractive to hardware makers, operators and consumers worldwide.” He also pointed out that competitors with other operating systems are going to need to do something enormous if they want to be able to cut into the tremendous lead that Android is maintaining in shipments of smartphones.