Tag: social media marketing

As a growing number of smaller companies use mobile technology, advertising trends are emerging.

Small businesses are, on an increasing basis, discovering the opportunities that are available to them over mobile and preferences regarding techniques such as geolocation, social media marketing, and others are beginning to emerge.

Recent research has shown that when it comes to smaller companies, social media marketing is preferred.

Not only is that the preference for the majority of small businesses, but they are also showing that they don’t have a strong liking for geolocation and other location based advertising. In fact, in a recent survey, 97 percent of participating small business owners said that they were already using various types of social media channels, such as Facebook, Twitter, Pinterest, YouTube, and Instagram for marketing purposes.

On the other hand, far fewer said that they were using geolocation based campaigns and promotions.

In fact, among the respondents to the survey, only 17 percent said that they were using geolocation strategies – for example, Foursquare – for the promotion of their business, brand, and/or products.

Even though they don’t seem to be attaching themselves to geolocation technology, they are embracing mobile – both smartphones and tablets – with a vengeance. They are consistently coming up with strategies that are friendly to these devices, such as text message marketing, optimized websites, QR codes, and others.

According to the Joel Hughes, the senior vice president of strategy and corporate development at the company that conducted the survey, Constant Contact “It’s encouraging that a majority of small businesses recognize that their customers are relying more than ever on their mobile devices to find information, look for deals and even to make purchases.”

At the same time, Hughes also pointed out that while small businesses are embracing mobile commerce and marketing, they are still learning the ropes. Therefore, he doesn’t find it that surprising that they are sticking to areas such as social media and email, where they have already experienced success, and are not yet leaping on board with geolocation, which is not nearly as familiar to them and which is untested for their companies.

A recent eMarketer industry estimate suggests that the country may lead the way by 2017.

The most recent industry estimates that have been produced by eMarketer are now suggesting that the largest market for Facebook could become India as soon as the close of 2017.

This will easily become the case provided that the growth continues along its current anticipated path.

The current growth estimates are showing that if it progresses the way that data is suggesting, the user base at Facebook will explode to reach a whopping 1.8 billion in four years from now. To better understand the rate of growth, this was compared to the current expansion being experienced in the Facebook technology news for North America.

In North America, technology news data shows the number of Facebook users is expected to grow by 3.6 percent this year.

Also this year, the Asia-Pacific region will be seeing a growth rate of 34.4 percent for Facebook users. The Latin American region will experience a user growth of 29.5 percent. Africa and the Middle East will grow by 31.8 percent, while eastern and central Europe will have a growth in their users of 29.3 percent.

This technology news data is according to Cotton Delo, from AdAge. She went on to say that the tremendous increases in users in locations such as Brazil – where it is anticipated that there will be a growth from its 69 million users by the end of this year to a whopping 103.9 million by the end of 2017 – helps to explain the acceleration that Facebook has made to its business in terms of the development efforts that the company is making there.

At the same time, in the United States, the percentage of people in the United States who are using Facebook at least on a monthly basis will grow from this year’s predicted 46.4 percent up to 49.6 percent by the end of the year in 2017. This is a much more modest growth than what is being experienced in many of the other areas of the world. Other technology news reports have suggested that the penetration of smartphones and tablets may have a role in the growth rates of these countries.