Tag: social media marketing

Social commerce growing more popular in the digital world

Mobile commerce has become a well documented trend around the world. Many people know and understand what mobile commerce is about, even if many people have yet to participate in this emerging field. A relatively unknown facet of this sector, however, is beginning to attract more attention, largely due to its connection to social networking. So called social commerce is quickly becoming a powerful trend in the digital world, heavily supported by the strong growth that social networks like Pinterest have seen in recent years.

Report suggests that Pinterest is a powerful social commerce platform

Pinterest is one of the fastest growing social networks in the world today. The social network has successfully attracted millions of users from around the world, most of whom use the platform regularly. Pinterest is not only growing as a social network, of course, as it is also quickly establishing itself as the leading platform for social commerce. A recent report from Monetate suggests that Pinterest is responsible for directing a massive amount of online traffic to e-commerce sites throughout the first quarter of this year and during the holiday season of 2012.

Social network directs consumers to e-commerce sites

The report shows that Pinterest holds the highest average order value among other social networks concerning social media referrers. This translates into revenue generated for the social network for all the traffic it directs to e-commerce sites. While Pinterest has shown itself to be a powerful social commerce platform, the report notes that the social network can improve its approach to the matter in order to generate more revenue from this space. A stronger focus on mobile commerce may serve well in this endeavor.

Social networks could aid growth of mobile commerce

Social networking sites have been a strong boon for the mobile commerce field. These sites are already heavily trafficked by consumers that use their mobile devices for just about everything. Sites that can successfully direct this traffic to e-commerce sites are helping spread the reach of mobile commerce services and making consumers more comfortable with the concept of mobile payments.

The data showed that a mere 37 percent feel that their advertising on Facebook is effective.

According to the 2013 Social Media Marketing Industry Report that has just been released, many marketers are not satisfied with the results that they are seeing with their efforts over Facebook.

The report also indicated that many marketers are not using the networks to their greatest potential.

Though it had been expected that the greatest surprise that the marketers would reveal regarding their social media marketing would be the lack of participation, this was not at all the case. Instead, the report’s authors were most taken aback by the number of businesses aren’t tracking the effectiveness of their campaigns so that they aren’t actually aware of the impact that it is having.

Among the study participants, 97 percent said that they were using social media marketing in their campaigns.

Moreover, the 86 percent of the respondents said that they felt that social media marketing was an important part of their overall advertising efforts. When asked specifically about the use of Facebook, it was revealed that 92 percent of the participants were using that network as a part of their advertising and promotions. Forty nine percent of those using Facebook felt that it was the most important of all of the platforms.

However, only 37 percent of those using Facebook social media marketing actually felt that it was effective.

That said, the report underscored the fact that this figure does not represent the number of companies that have actually seen success from their social media marketing over Facebook. Instead, it represents the number that feel that it is effective – not necessarily based on having tracked the impact of their ads and their return on investments.

The reports also pointed out that it is more likely that large organizations will feel that social media marketing over Facebook is effective than smaller or medium sized companies. It was the bigger companies that were most likely to feel that targeted traffic was moving from the platform to their company brand site. Among smaller companies, a considerably lesser impact was noted by the research.