Tag: social commerce news

Instagram may soon control the social commerce space

| September 28, 2015

Instagram is a growing force in the mobile commerce sector as it continues to expand therein

Instagram may soon become the most powerful force in social commerce. The social network now boasts of more than 400 million users and has become one of the most prominent engagement platforms in the world. As a mobile-first platform, it has an engagement that is seven times higher than Facebook and Twitter. While Facebook owns Instagram, the social networks operates autonomously but may become one of Facebook’s leading forces in its constant struggle to establish a foothold in the social commerce space.

Social commerce is gaining steam in the digital world as consumers look for new ways to shop online

Social commerce is a relatively new concept. It involves engaging consumers over social networks and exposing them to new products that they may be interested in. Through these networks, consumers can purchase products. This is typically done through mobile devices, as they represent a convenient way to shop online and many of the people that use social networks access these networks with their smartphones and tablets.

Socially-enabled mobile commerce may be the way of the future

Instagram - Social CommercePoinSource, a digital marketing agency, suggests that socially-enabled mobile commerce is on the rise. The reason behind this may be because social commerce represents a more intimate and immediate way for consumers to shop online. The fact that Instagram is a mobile-first platform has placed it in an ideal position to take advantage of consumer interests, which it has begun to do tentatively in order to establish a foothold in the emerging mobile commerce market.

User-generated content makes it easy to expose others to popular products

One of the reasons Instagram has become such a powerful force in social commerce is because it relies on user-generated content. Users have found it easy to recommend products they enjoy to their friends and followers, and Instagram has implemented effective call-to-action tools that have encouraged online purchases through the platform. The challenge, however, is for brands to find ways to engage consumers and convert this engagement into purchases online.

Social commerce on the rise in China

| August 27, 2014

Commerce is becoming more integrated with social media

Social commerce is a relatively new term being used in the Western world. It is not a term that is often used, even with regards to e-commerce, but the phenomenon behind this world is gaining power throughout the world. Social commerce refers to the use of social networks in the context of e-commerce transactions. In China, this has become a powerful force and the country’s social networking sites are beginning to evolve to become more mobile-centric and engage consumers in commerce.

Mobile commerce is changing the way people interact with businesses

Commerce is beginning to change due to the adoption of mobile technology. More consumers are using their smartphones and tablets to make their lives easier and more convenient. These devices are trafficking consumer information and have successfully changed the way people interact with one another and with businesses. As people become more aligned with mobile technology, businesses are taking steps to embrace mobile commerce. A growing number of these businesses are beginning to see that they can find success through leveraging social media to promote mobile shopping.

Tmall shows off the capabilities of its social commerce platform

Social CommerceTmall, an online retailer similar to Amazon, is one recent example of a company embracing social commerce. The retailer has integrated a social media platform that is being used as a consumer-power review system. The platform allows users to rate products and companies based on various factors, such as the accuracy of a product description and the customer service being offered by a company. Products with high rating receive more promotion from Tmall through the social platform.

There is more spending power among active social media users in China than in the US

One of the reasons social commerce has become so powerful in China has to do with who actually uses social media platforms. In the U.S., the largest demographic of active Facebook users are those that have recently graduated college, whom tend to have very little spending power. In China, however, the majority of those that are active on social media sites have higher incomes and more spending power, making them an ideal demographic for social commerce.