Tag: SMM

The massive search engine is now allowed to crawl public posts and data of some of the network’s members.

Facebook is now permitting the Google search engine crawlers to work their way through some of the public data of its members so that the indexing could lead searchers directly to the source, in a move that could considerably change the face of social media marketing.

This appears to be an opportunity that could be advantageous to both Facebook and Google, but marketers as well.

Now that the announcement has been made, many marketers are already starting to look at ways in which their social media marketing can have a more direct impact on their search engine optimization (SEO) strategies. Google searches conducted over Android-based smartphones will start to display public Facebook information such as Pages, profiles, Groups and Events. Should the user click a given Facebook link from among the results, they will be directed to the specific source on the page within the Facebook app.

This new social media marketing opportunity is being created through Google’s strategy to add search to apps.

According to the Wall Street Journal, which was a first source to actually announce this mobile marketing news, “Google is making inroads in confronting a big challenge – searching inside apps.” This agreement between the two tech giants also suggests that the execs from the top social network are now discovering that sending searchers into their social media platform directly from search engine results presents a range of possibilities.

On the side of Google, it provides users with an even greater incentive to choose that company’s search features as opposed to opting for one of the alternatives, such as Bing. On the side of Facebook, more traffic will be driven to the platform because users who are searching for information will be exposed to links to the social network on a much more regular basis.

From the side of users, particularly in terms of brands with pages and groups, it will be interesting to see how this change will impact their social media marketing strategies and what they do to ensure they achieve the top possible spot for their desired keywords and phrases.

The fast food company is consistently sending catchy and quirky messages that are suitable for social networks.

Burger King has been managing to come up with a social media marketing strategy that has been tremendously appealing to consumers, to the point that they have been breaking record numbers of views around the world.

During a recent commercial-free event, the company still drew a record 4.4 million pay-per-view sales.

That figure represented nearly double the previous record that had been held for this type of social media marketing within a period of 24 hours. Beyond the 4.4 million during the event, there were also millions of other people who viewed it around the world. These campaigns are so successful that even the owners of many franchise locations have no idea how well they’re actually doing. One of the owners of many locations, Shoukat Dhanani whose company owns 460 Burger King restaurants and who represents his other franchisees at the marketing council for the company was amazed at the success of the recent campaign.

The social media marketing campaign rocketed to success as the mascot appeared in Mayweather’s entourage.

The King was walking with Mayweather along with other huge celebrities such as Justin Bieber. This caused Facebook and Twitter to light up, causing a tremendous amount of hype for the fast food chain. “Everyone wanted to know what was up with the King,” said Dhanani. This meant that aside from the millions of people who had viewed the actual event, there were millions more who were hearing about it over their social media accounts and who then shared it onward with their own networks.

It was speculated by media experts that $1 million was paid by Burger king to Mayweather in order to allow them to take part in the entourage with their mascot. This placed the stunt on par with the price of a 30 second long ad run during the Super Bowl. “They’re spending that money very wisely,” explained Dhanani when speaking about the social media marketing campaign. He then added “What we used to spend and what we used to get, and what we spend now and what we get, it’s a big difference.”