Tag: smartphone marketing

Brands are beginning to worry about whether or not it is safe to use the networks.

Though most of the world felt that last week’s social media marketing hacks that broke the “news” that McDonalds had purchased Burger King, Jeep had been acquired by Cadillac, and even “The Donald” had some surprising lyrics to share, these events were not as harmless as they initially appeared.

Many brands are now wondering if they are safe from hacks that are meant to be less than amusing.

After all, Burger King, Jeep, and Donald Trump certainly weren’t left laughing. Security analysts didn’t feel that the jokes were tremendously funny, either, as it is only a very clear sign that social media marketing is placing companies at an increased risk of having their accounts hacked. They are becoming increasingly common and their severity is rising. Many wonder whether this is threatening a massive closure of business accounts from leading brands who would prefer not to have to deal with that risk.

For social media marketing as a whole to succeed, higher security efforts may become very necessary.

According to the founder and chief executive of Deep Focus, Ian Schafer, “I think Twitter needs to step up its game in providing better security.” Schafer’s organization is a digital advertising firm. He recently informed his staff that the social networks such as Twitter as well as Facebook, Pinterest “and anyone else serious about having brands on their platform” will be required to “invest time in better understanding how brands operate day to day.”

Aside from last week’s hacks, NBC News and USA Today have also been successfully broken into over the last while. This has raised a serious concern about the password protection of social media marketing account and the ease of gaining access to them.

There have been a growing number of calls being made for increased security to social media marketing accounts, which has now risen to a deafening roar as brand giants have added their voices. These brands feel that they should be provided with an added security layer over that of a typical user, as the traditional user doesn’t face the same constant risk of a hacking threat that is experienced by companies.

Spreading the word over smartphones is becoming a required form of promotion for films.

One of the new required elements of the release of a new blockbuster film has now become a mobile marketing strategy, which must be established before the film actually opens in theaters.

This can involve any number of smartphone friendly elements, from a site to engaging apps.

The latest example of this new movie release requirement is the mobile marketing effort that was put together by Fox Digital Entertainment, in partnership with WPP Digital company POSSIBLE. They worked together to bring fans a DIE HARD smartphone and tablet game that has debuted in time for the film.

This mobile marketing game availability is designed both for Android and iOS based devices.

The new game is based on “A Good Day To Die Hard”, the feature film that is the latest in the Die Hard series and that is celebrating its 25th anniversary this year. The film stars Bruce Willis and Jai Courtney, but the game brings together both first person shooter and endless runner style genres. It has, in essence, created an entirely new format of game, which is being labeled the “endless shooter”.

The app is retailing for a competitive game price on Amazon’s marketplace as well as on iOS, at $0.99. However, the Android version is available for free at Google Play. This makes it not only a unique game that will draw attention – likely both in its free and paid forms – due to its unique nature, but will also help to provide effective mobile marketing promotion for the film to which it is associated.

According to the POSSIBLE managing director, Los Angeles, Andrew Solmssen, “The DIE HARD franchise is one of the most recognizable entertainment properties in the world and we are honored to bring the latest installment to life in the form of the new DIE HARD app.” He went on to add that “Our number one mandate in developing the app was to create an awesome standalone gaming experience.”

As a growing number of blockbuster films release apps and mobile marketing elements to their overall advertising strategies, it is becoming increasingly clear that smartphones and tablets are indispensable in the promotions efforts of these movies.