Tag: smartphone marketing

Social media marketing strategies can benefit from Google+

| March 26, 2013

google+ social media marketingAdding this increasingly popular network to online and mobile efforts can make a considerable difference.

As Google+ continues its climb up the ranks of social media marketing networks, a growing number of experts in the industry are beginning to call it essential instead of simply appealing as a part of an overall strategy.

The platform currently sits in the second most popular spot, having recently surpassed Twitter.

For social media marketing companies, this represents an important potential shift toward Google+, where it had not previously been seen as vital as a part of a campaign or strategy. The fact that the platform currently boasts over 343 million active users simply cannot be overlooked any longer.

Though older social media marketing strategies may still be holding out, it is only a matter of time.

According to Daily Deal Media junior editor, Megan Bildner, the majority of businesses still think of Google+ as “irreverent” when it comes to social media marketing to consumers. She went on to say that instead of focusing their attentions on the network, they have been looking to other popular options such as Facebook, Twitter, and LinkedIn, which have been in existence for a longer period of time.

However, Bildner also went on to write that though this could still be working at the moment, the rapid rise of Google+ is changing the social media marketing environment and businesses need to start paying attention to the new reality. Bildner says that there is a powerful reason that Google+ has been able to achieve the rapid successes that it has seen, and that is that their number of active users is rapidly on the rise.

She also pointed out that through that network, “business content ranks higher when posted on Google+, they have a different approach to marketing and Google’s future will change how integrate all the necessary apps in our life.” From a social media marketing and search engine optimization (SEO) standpoint, that represents critically important issues to any business that hopes to succeed online and over mobile.

Social media marketing companies are increasingly making the connection that this network must be a part of their mix, and that failing to do so could potentially leave them falling behind the competition.

Mobile marketing and payments to merge through CheckAlt

| March 25, 2013

Mobile Marketing Mobile Payments PartnershipThe partnership that the company has made with Mobivity has allowed the two services to be combined.

Mobivity Holdings Corp – a mobile marketing technology provider – has entered into a new partnership along with CheckAlt in order to create a new smartphone friendly check acceptance app for local businesses.

The hope is to create a single solution that will combine these two powerful areas of smartphone use.

The two companies will be combining their strengths and the technology that they are already using in order to provide local merchants with a solution that could potentially make transactions much easier and convenient for them to accept.

This new app would bring together mobile marketing and smartphone payment solutions into one service.

It would combine the current smartphone app by the mobile marketing company with the eCheck technology from CheckAlt so that smartphone payments solutions could also be provided within it.

According to Dennis Becker, the president and CEO of Mobivity, “While Mobivity continues to build marketing relationships between mobile consumers and local merchants, our vision is to evolve that mobile marketing conversation to a payment transaction.”

The technology for check processing from CheckAlt brings together the company’s eCheck processing platform with remote deposit capture in orde to be able to manage digital transactions. That company will be combining its capabilities with the mobile marketing platform at Mobivity so that new products such as SMS text messaging payments and apps with new transaction options will become possible through the marketing relationships that have already been formed, said the two companies in this new partnership.

CEO and president of CheckAlt, Shai Stern, explained that when a consumer makes a payment to a merchant, it is essentially a combination of some type of loyalty or marketing relationship. Therefore, his company believes that by working with Mobivity to reach thousands of local businesses, it will assist in mobile marketing to millions of consumers across the country and generating a massive network that could be among the largest in the industry. This is could be possible due to the considerable market penetration that Mobivity has already been able to accomplish.