Tag: singapore mobile commerce

New mobile commerce platform launched in Singapore

SingTel and Standard Chartered Bank launch new mobile platform called Dash

SingTel, a leading telecommunications company in Singapore, has partnered with Standard Chartered Bank in order to launch a new mobile commerce platform. The platform is comprised of three services that are offered by SingTel and Standard Chartered Bank. These services are designed specifically for smartphones and cover money transfers, retail payments, mobile travel insurance, and loan applications. Those with smartphones will be able to use the new platform, which is called Dash, and the platform will not be exclusive to SingTel customers.

Dash could be supported by more than 20,000 merchants throughout Singapore by year’s end

There are already several thousand retail groups that support Dash and SingTel expects that some 20,000 merchants throughout Singapore will be working with the platform by the end of this year. Money transfers between consumers is expected to be the most popular use of the platform, as the demand for money transfer services has become quite high in Singapore. Dash is the latest in a large number of similar platforms that have been launched in the country in the past few months.

Singapore continues to prove itself as an attractive mobile commerce market

Mobile Commerce - SingaporeSingapore has become a very attractive mobile commerce market, but there were very few mobile-centric platforms available to consumers until this year. These services are becoming more common as more retailers, banks, and telecommunications companies begin to involve themselves in the mobile commerce space. The recent flood of mobile services has created a great deal of competition for the attention and support of consumers and no single platform has yet managed to establish itself as the absolute favorite among any significant number of people.

Retailers could add further momentum to the growth of mobile shopping and payments as they become more involved in this burgeoning sector

As retailers become more involved in the mobile space, consumers are likely to become more exposed to the idea of mobile commerce. Banks and telecommunications companies have already been exposing consumers to mobile commerce, but the retail environment is especially influential when it comes to encouraging consumer behavior.

Mobile commerce still taking off in Singapore

Among those who took part in a survey, 31 percent said they used their smartphones and tablets to shop.

According to the results of a survey that was conducted among consumers in Singapore, there has been a considerable rise in the number that are using their smartphones for mobile commerce purposes over the last year.

The most recent step of the study was conducted from March through May to view the popularity of this channel.

The study that was conducted by the research firm, Nielsen, was held from March all the way through May. It determined that when compared to the same period in the previous year, the popularity of mobile commerce had risen to 31 percent after having been 24 percent at the same time in 2012. This placed the Singapore city state well ahead of other countries within that same region.

The mobile commerce in Singapore was followed by Hong Kong in its popularity level.

Mobile Commerce - SingaporeIn Hong Kong, the area where mobile commerce was second most popular, had 28 percent of the survey participants taking part in this form of shopping. In Malaysia, it was 27 percent of the survey participants, whereas, in Australia, there were 27 percent of the respondents who said that they shop over their smartphones.

The Nielsen research included the participation of more than 18,700 people who reside in nine different markets in the Asia Pacific region. In Singapore, there were approximately 1,300 people who had been asked whether or not their handset had been used for mobile commerce purposes within the previous month.

It should still be noted that while Singapore was the region that had the highest growth rate in terms of the use of mobile commerce, it was not in the lead for overall usage. In that category, the city state was considered to be in third place. It was well behind Japan, the first place holder, where nearly 90 percent of respondents had used their smartphones for shopping online. It was also behind South Korea, where an estimated two out of every three consumers was using their handsets for researching and buying products.