Tag: singapore mobile commerce

Mobile commerce heating up in the Asia-Pacific market

Mobile commerce in asia pacificMobile commerce becomes a major focus of Asian retailers

Mobile commerce is gaining steam in the Asian Pacific market. The proliferation of smart phones, tablets, and wireless Internet is allowing consumers to move away from their PCs and traditional stores to participate in a new trend that has been emerging in industries all over the world. Euromonitor International, a leading market research and analysis firm, suggests that the growing adoption of mobile technology in the Asia-Pacific region is spurring retailers to delve more seriously into the field of mobile commerce.

Retailers adopting mobile commerce more quickly than those in the West

Retailers in the Asia-Pacific market have been provoked to aggressive action on the matter and have been adopting mobile commerce much more rapidly than those in other markets. Many of these retailers have begun developing mobile applications that allow consumers to shop more effectively from their smart phones and tablets. Euromonitor International expects that the aggressive adoption of mobile commerce among Asian retailers will only continue to pick up momentum in the coming months.

PayPal Singapore anticipates major growth in coming years

This analysis corresponds with that coming from PayPal Asia-Pacific, which suggests that consumers are becoming more apt to use their mobile devices to pay for products. Moreover, these consumers are more likely to spend large sums of money than those that do not participate in mobile commerce. According to PayPal, mobile payments in Singapore came in at $34 million in 2010 and more than $259 million in 2011. PayPal anticipates mobile commerce in Singapore alone will reach $2.4 billion by the end of 2015.

Groupon model proves popular with retailers

Mobile commerce has opened new possibilities for consumers throughout Asia. One of the business models that has become very popular with retailers embracing mobile commerce is allowing consumers to purchase products online and claim their purchase in person or have it otherwise mailed to them. This model was pioneered by Groupon Singapore, which is now being adopted by numerous retailers throughout the market due to its convenience.

GfK Group study highlights promise of mobile commerce in Singapore


Mobile Commerce SingaporeGfK Group releases new study concerning mobile commerce

The holiday season is here and that could mean major success for retailers looking to cater to the growing number of mobile consumers. A new study from the GfK Group, a consumer research agency, suggests that shoppers are planning to rely heavily on their mobile devices during the holiday season, at least in Singapore. Though the study focuses on Singaporean consumers, the trend of consumers relying on their mobile devices for commerce and online shopping can be seen all over the world.

Study shows online shopping could save consumers time and net retailers more money

According to the study, online shopping could save consumers as much as 45 hours, much of which is standing in line or waiting for service. This time equates to approximately $1,400, suggesting that retailers lose a significant amount of money if consumers lose time. The study also found that approximately 43% of all Singapore consumers are using their smart phones and tablets to find the products that they are interested in, a promising sign for mobile commerce.

Singapore proves to be promising mobile market

The GfK Group study notes that mobile commerce is growing in Singapore, and elsewhere. In Singapore, 78% of consumers use mobile applications to access online retail stores, with a sizeable portion of these people using these applications to purchase products. Singapore is one of the most promising mobile markets in the world, with a smart phone penetration of over 88%. This is part of the reason why companies interested in mobile commerce are so eager to establish themselves in the country.

GfK Group study commissioned by PayPal

The GfK Group study was commissioned by PayPal. The company has already established a powerful presence in the realm of commerce, but has been working to appeal to mobile consumers in a more appealing fashion. The company has been tracking the demand for mobile commerce services over the years and is positioning itself to meet these demands around the world.