Tag: retail industry

StoreHippo aims to make mobile commerce easier for retailers

| July 10, 2015

Platform to leverage its new “truly mobile” technology

StoreHippo, an innovative commerce platform, is looking to tap into the promising mobile commerce market with its “truly mobile” technology. The platform caters to online retailers, providing them with an efficient way to launch digital stores and engage consumers more effectively, especially those that have come to rely on their mobile devices to shop. The company’s technology is meant to enable retailers to provide a mobile-centric experience that presents an enjoyable and convenient shopping experience for consumers.

Platform will allow retailers to make convenient and enjoyable mobile stores for consumers

The StoreHippo platform is meant to provide retailers with several benefits that will let them compete in the mobile space more effectively. One of the benefits is the support of single-page architecture, which is used to provide a better utilization of bandwidth, which is essential for mobile shoppers that have to be careful with the data consumption. The architecture allows for faster page loads, which make shopping more convenient for consumers that use their smartphones and tablets. The platform also offers various aesthetic services that aim to make digital stores more attractive to consumers.

Digital stores are gaining favor among retailers

Digital stores are becoming more important for retailers that want to engage mobile consumers. While most consumers favor shopping in physical stores and conducting traditional commerce, the logistics and costs associated with holding physical inventory and working with the global supply chain is becoming a concern for retailers. Digital stores represent a relatively cost effective way to engage consumers that want to shop online, especially when it comes to mobile commerce.

Mobile commerce may lead to the emergence of more companies like StoreHippo

Mobile commerce is likely to become a more powerful force in the retail space in the coming years, which means that more platforms like StoreHippo are expected to emerge in the future. StoreHippo will already face competition from other companies that are providing similar services, but it if can enable retailers to become more mobile-centric in a cost effective manner, it may gain the support of retailers with significant mobile audiences.

Mobile commerce is growing slower than expected

| May 13, 2015

Mobile payments are lagging behind in physical stores

Mobile commerce is gaining momentum among consumers throughout the world, but it has yet to become a major force in the retail industry. Retailers have been showing more interest in engaging mobile consumers, largely due to the fact that mobile shopping is becoming so popular with consumers. Mobile commerce may not be as prominent in the retail space as is believed, however, according to a new report from Javelin Strategy & Research.

Only 1% of payments in physical retail stores are made from smartphones

The report shows that 9% of online transactions in the retail space are being made from smartphones. Mobile payments being made in physical stores, however, are quite low by comparison. The report notes that mobile payments with smartphones in physical stores account for only 1% of all transactions being made. When it comes to those making mobile payments in physical stores, those with iOS devices account for the most money spent and make mobile purchases more often.

Mobile payments may become more common in the future

Mobile Commerce - Slow GrowingUsing a mobile device to make purchases in physical stores will likely become more common in the coming years. Retailers have been slow to embrace the concept of mobile commerce in their traditional stores, but this attitude is beginning to change due to the growing number of people that rely on their mobile devices when doing their shopping. The report from Javelin Strategy & Research predicts that mobile payments in physical stores will reach $54 billion by 2019, accounting for a significant portion of all transactions made in these stores.

Retailers are becoming more mobil-centric

Mobile commerce is considered to be quite convenient by consumers. Many of these people prefer to shop online, using their smartphones to purchase products from e-commerce sites. Retailers are beginning to adapt to the advent of mobile commerce by adopting mobile-centric practices and investing in mobile services that allow them to cater to the needs of mobile consumers that are interested in paying fro products with their smartphones.