Tag: qr code mobile marketing

QR codes may not be visually appealing but they work

QR Codes StudyThough people don’t typically like the way they look, they are still scanning them, study.

QR codes are being used on a rapidly increasing basis for mobile marketing purposes, and the results of a recently conducted study have shown that as much as people don’t find them attractive, they are still using them.

The results of this research are in direct contrast to many who doubt the effectiveness of the barcodes.

Among the various industries where there has been the highest use of QR codes by mobile marketers and yet the largest amount of controversy, is tourism. While some marketers are fully convinced that the barcodes are a cost effective marketing tool that is appealing to consumers and that produces results, others feel that they are simply a fad that is not worthy of being included in their advertising.

A recent trial program for QR codes was just implemented to help to judge their effectiveness.

In order to be able to judge the effectiveness of using QR codes, Ruidoso Tourism started to test them using two different methods. The first method was including them in print advertising in order to help to draw attention to the launch of the company’s new website. The barcodes were issued in various different publications, and depending on the publication in which they were printed, the themes of the ads themselves were different.

Some of the QR codes were linked to outdoor activities such as winter sports, trails, or attractions. For instance, the barcode that was published in Wild West magazine linked to the Lincoln County History page. Those print ads generated 1000 scans, which was well within the success bracket designated by the marketers.

The other barcodes were printed on restaurant menus. Their goal was to promote restaurants within specific areas. A page was created for a range of different restaurants at the destinations, and each one was assigned its own unique QR codes. When the barcodes were scanned, they led to reviews and images of the meals, as well as additional information about the restaurants such as their specific locations. At the high point of the marketing campaign, there were 35 restaurants included in the listings. Within the designated time period, those barcodes were scanned more than 1,500 times.

Company aims to make QR codes relevant as well as popular

unique qr codesConsumers are familiar with the small, squared QR codes on many products and in advertising, but often do not feel motivated to scan the code with their smartphone. A new company aims to not only change the look of the code, but also to make it more relevant so that consumers are more likely to scan.

Visualead and QR codes

Even if consumers do not know what QR code does, they have probably noticed it in various places like in advertising and on products. Those that have used it have been somewhat disappointed in the results and are reluctant to waste time doing it again. However, Visualead wants to change all of that by making QR more useful and even more profitable for businesses. Most consumers are not even aware of what the code can actually do.

New, improved QR code

Those who have seen QR code know the code has little to be desired in looks. The code is often in black and white and is comprised of small squares. The look is not very appealing. In most uses, these are scanned to give more details about a product or service but they rarely went any further than that. Some offered sales information and some are used for rewards programs, but consumers mostly ignore them. Visualead has devised a new, much more appealing appearance for QR code by blending it with the company logo while still keeping the components needed to make sure the code works.

The trick for Visualead has been to make sure the code and image are appealing without rendering the code useless. They have worked code into artwork and Logos for many well-known companies and even into pictures intended for use on Facebook. Visualead saw more than 300,000 scans in a very short and very limited test run.

Off and running

Investors have taken notice of the success of that limited trail run. Thanks to that success, Visualead has secured substantial backing and has begun the search for advertisers and companies that could benefit from what they have to offer. Not only could the new QR code be good for the typical uses, it could also, through the work of this company, see a consumer from introduction to a product to a final sale, all through a simple QR code scan.