Tag: pebble smartwatch

Pebble’s classic wearable device is available in bright pink, green and blue.

Earlier this week, Pebble introduced new limited edition colors for its existing classic smartwatch, allowing consumers to choose from smartwatches in three colors that include Hot Pink, Fly Blue and Fresh Green.

These neon shades are a notable switch from the traditional colors of the company’s classic device.

Consumers looking for a change from the original Gray, Orange, Arctic White, Cherry Red and Jet Black watch colors, or who want a design that is a little more flashy, likely will not be disappointed in the vibrant and bold new color variations. The limited edition watches come complete with matching color bands, which are interchangeable.

However, in addition to the matching color bands, Pebble has provided users with the option of customizing their smartwatches. The company has announced that very soon users will be able to download two new watchfaces at the Pebble appstore. These include an animated Reading Rainbow watchface that features Levar Burton and a weather watchface from The Weather Channel.

According to Pebble’s blog, “Fresh, Hot, and Fly come with matching bands and—just like the rest of the Pebble lineup—are fully customizable with the skins and bands of your choice. We’re having lots of fun mixing and matching bands around between the different colors ourselves.”

Smartwatches from Pebble were first introduced back in 2012.

Pebble began as a Kickstarter project and was developed by Canadian inventor Eric Migicovsky. The project raised over $10 million from the pre-selling of 85,000 Pebble smart devices. In January 2013, mass production of the product began.

Last year, the company began to ship the watches worldwide. According to Pebble it has sold 190,000 globally and its consumers have downloaded 2 million watchfaces and apps. The watch has been well received and is equipped with several features. Aside from changeable watchfaces, it has an up to 7 day battery life, readable daylight display and is water resistant. Also, the company has a second generation Pebble Steel smartwatch that is slimmer, has a scratch-resistant face and has a stainless steel body.

The three limited edition color smartwatches are available for purchase from the company’s official website and cost $150.

These two companies currently make up 96 percent of American sales for these wearables.

According to a recent survey, Samsung and Pebble are the smartwatch manufacturers that have massively dominated the category since October, in terms of sales, as Gear devices currently make up an estimated 78 percent of the total $96 million in revenue for that market, while Pebble holds the majority of the remainder, at 18 percent.

It has been estimated that since October 2013, there have been about half a million of these devices sold in the U.S.

The data was released by the Weekly Tracking Service from NPD Group, a market research company, which said that “almost half a million smartwatches have been sold in the U.S. since October 2013 and category incumbents, Samsung and Pebble, dominate the market.” NPD ‘s recent survey includes data that spans from October 6 of last year, to May 25.

Details about the smartwatch sales from other companies such as Qualcomm and Sony were not revealed in the report.

During that period of time, one in three of all of the wristwatch wearable technology devices were sold within the 2013 holiday season, said the report. NPD executive director of industry analysis, Ben Arnold, explained that they are predicting that that the sales of these devices will only continue to grow throughout this year. He added that “With nearly $100 million in US sales in less than a year, the category is off to a promising start with just two major brands.”

The report went on to say that the Wearable Technology Study from NPD showed that about 20 percent of consumers feel that they are interested in actually buying one of these devices, except that the cost is currently prohibitively high. In the United States, the price of the average smartwatch is currently $189, with devices ranging from about $160 to $257.

Arnold went on to say that as manufacturers spot the opportunity to combine the sale of these wearables with that of smartphones, the prices of the watches have started to dip down into the range that consumers would consider to be more affordable. He stated that “Like any new product category, the overall ASP (average selling price) on these devices will decline as the market becomes more diverse with budget, mid-level, and premium product offerings.”