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Mobile commerce may have a bright future

| October 21, 2013

Executives envision a promising future for mobile commerce

The future of mobile commerce is beginning to become a prominent subject around the world. People everywhere are beginning to rely more heavily on mobile technology in the daily lives, which is leading to a growing demand for comprehensive mobile commerce services. Executives from some of the leading companies in the mobile commerce sector have begun offering some insight into what the future may hold for the mobile space and for commerce in general.

Retailers are beginning to develop their own technology

Richard H Harris, CEO of payment technology pioneer Ensygnia, claims that retailers and vendors will play a major role in determining how individuals interact with the world around them. Retailers have begun to take matters into their own hands by developing their own technology and software as a way to engage consumers that are becoming increasingly mobile. Much of this technology is taking the form of mobile commerce platforms, which allow consumers to pay for products with their mobile devices. These platforms are also being equipped with social networking tools as well in an attempt to increase dynamic interact between consumers and businesses.

Mobile Commerce and ConsumersMobile commerce could change the way consumers interact with businesses

Sam Shrauger, head of digital for developed markets at Visa, claims that mobile commerce and technology will become a more integrated part of daily life. Shrauger envisions a not-too-distant future wherein consumers can walk into a restaurant and their meal is waiting for them at their table, having ordered the meal from their mobile device in advance. Similar occurrences may be seen in the retail sector as companies work more closely together to take advantage of mobile commerce.

Technology is becoming more mobile-centric

Carey Kolaja, vice president of global solutions management with PayPal, notes that loyalty programs and point-of-sale systems targeting mobile technology have advanced more in the past year than they have in the past decade. The momentum growing behind the mobile space is likely to propel mobile commerce to new heights, especially as more consumers gain access to smartphones and tablets and wearable technology moves from science fiction to reality.

Mobile commerce gains momentum in the Middle East

| October 3, 2013

Mobile commerce is showing signs of life

Mobile commerce in the Middle East is beginning to pick up momentum. The availability of smartphones and tablets is on the rise, giving consumers new ways to shop and purchase products over the Internet. E-commerce has held a relatively strong foothold throughout the region, but mobile commerce is beginning to show signs of aggressive growth, powered by the interests of young, tech-savvy consumers. Much of this growth is expected to be seen in Saudi Arabia, where mobile technology penetration is quite high.

PayPal report projects bright future for mobile commerce

PayPal has released a new report concerning mobile commerce in the Middle East. The report shows that mobile transactions currently represent 10% of all online purchases in the region. Mobile commerce is expected to represent 20% of all online sales in the Middle East by 2015. The report notes that shopping from a traditional PC remains dominant in the e-commerce sector, but this will not be the case in the near future as more consumers begin favoring their mobile devices for their shopping.

Mobile Commerce - Mobile ShoppingMobile payments in Saudi Arabia are likely to grow

In Saudi Arabia, e-commerce is expected to reach $2.7 billion by the end of 2015. Mobile commerce in the country will account for approximately $700 million by that time. The report suggests that tablets will lead the rise of mobile commerce in Saudi Arabia. Many consumers appear to enjoy their shopping experience on tablet devices due to the larger screens and better control options of these devices. Tablets can make mobile commerce more attractive by providing consumers with a memorable and enjoyable shopping experience.

Experience may dictate growth of mobile commerce

Mobile commerce is also expected to make strong progress in Qatar as well, representing $400 million by the end of 2015. Smartphones are likely to become more popular than tablets in the mobile commerce space simply because they are more abundant. Ultimately, the growth of mobile commerce will be determined by consumer experience rather than what device is more readily available to them in the Middle East.