Executives envision a promising future for mobile commerce
The future of mobile commerce is beginning to become a prominent subject around the world. People everywhere are beginning to rely more heavily on mobile technology in the daily lives, which is leading to a growing demand for comprehensive mobile commerce services. Executives from some of the leading companies in the mobile commerce sector have begun offering some insight into what the future may hold for the mobile space and for commerce in general.
Retailers are beginning to develop their own technology
Richard H Harris, CEO of payment technology pioneer Ensygnia, claims that retailers and vendors will play a major role in determining how individuals interact with the world around them. Retailers have begun to take matters into their own hands by developing their own technology and software as a way to engage consumers that are becoming increasingly mobile. Much of this technology is taking the form of mobile commerce platforms, which allow consumers to pay for products with their mobile devices. These platforms are also being equipped with social networking tools as well in an attempt to increase dynamic interact between consumers and businesses.
Mobile commerce could change the way consumers interact with businesses
Sam Shrauger, head of digital for developed markets at Visa, claims that mobile commerce and technology will become a more integrated part of daily life. Shrauger envisions a not-too-distant future wherein consumers can walk into a restaurant and their meal is waiting for them at their table, having ordered the meal from their mobile device in advance. Similar occurrences may be seen in the retail sector as companies work more closely together to take advantage of mobile commerce.
Technology is becoming more mobile-centric
Carey Kolaja, vice president of global solutions management with PayPal, notes that loyalty programs and point-of-sale systems targeting mobile technology have advanced more in the past year than they have in the past decade. The momentum growing behind the mobile space is likely to propel mobile commerce to new heights, especially as more consumers gain access to smartphones and tablets and wearable technology moves from science fiction to reality.
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