Tag: paypal australia

Mobile payments have increased by 5000 percent in Australia

PayPal has revealed that over the last three years, the growth in the use of this technology has exploded.

According to the latest Secure Insight report from PayPal, smartphones are becoming an extremely important part of the overall shopping experience, as mobile payments are being greatly embraced by Australians.

This has reached the extent that in three years, they have grown by a factor of 5000 percent.

PayPal explained that this mobile payments growth rose from a base of $37 million. Beyond Australia, the wider online retail market experienced an 11 percent growth to bring its own figure to $36.8 billion. When compared to retail transactions, overall, this is significant, as the total figure had been estimated at only 2 to 3 percent.

This demonstrates that mobile payments are rising far more quickly than transactions as a whole.

Mobile Payments AustraliaJeff Clementz, the managing director for PayPal Australia, has explained that the last three years that the company has experienced in retail in the country had been focused on expanding e-commerce. However, he has said that the next phase is now underway and it will concentrate on solutions for the point of sale.

He explained that “Technology development has driven deep structural change in Australian retail.” Clementz also went on to add that “Where once there were few retailers that could truly be called omni-channel, today there are many connecting with consumers in-store, online and on the go.”

The focus that PayPal has now taken is to change the way that the cash register experience works for both retailers and consumers. This aligns with its recent announcement of its PayPal Beacon mobile payments service. Within it, consumers are provided with a hands-free experience. It allows customers to head into a brick and mortar shop, choose their products, and then pay for them at the checkout counter without ever taking their wallets or their devices out of their pockets or purses.

The hope is that these mobile payments will provide a much faster, smoother, and more convenient transaction to enhance shopping, overall, and simplify the purchasing experience to a point that has never before been achieved.

Mcommerce has taken off in the land down under

Mcommerce AustraliaAustralia has experienced tremendous growth of the use of smartphone and tablet devices for holiday purchases.

The latest mcommerce news from Australia is clearly showing that people living in the land down under enjoy holiday shopping with the help of their smartphones and tablets and have been using them more than ever before throughout this season.

Recent data released by PayPal Australia has revealed that nearly one quarter of Australians have used mobile to buy.

The statistics have indicated that 22 percent of Australians have used a smartphone, tablet, or other mobile device for mcommerce purposes throughout the Christmas shopping season. It has been estimated that by the end of 2012, there will have been $5.6 billion worth of purchases made in that country through the use of these devices.

When compared to the figures from previous years, mcommerce has exploded in Australia.

In 2010, the spending over mcommerce in Australia was recorded to be $155 million, which is tremendously lower than this year’s data. These figures are showing a phenomenal growth to the channel.

Among the additional trends that have been observed include the timing of the purchases. For example, over the Christmas period, nearly one in every three purchases that have been made over mcommerce have occurred between the hours of 8pm and midnight. Jeff Clementz, the managing director at PayPal Australia, has said that this indicates a new trend of using smartphones and tablets after the brick and mortar stores have closed.

He explained that “Our data demonstrates that for consumers, there is residual ‘shopping time’ continuing on from the ‘in-store’ experience after they leave the shopping centre, on their mobile devices.” He also went on to add that “Additionally, we are seeing consumers shop in short mission focused bursts on mobile devices as they knock items off their Christmas list while commuting or relaxing at home.”

The information that has been collected over the holiday season regarding the ways in which mcommerce is used by Australians will be very important for defining the way that features and services are offered and campaigns are run over upcoming shopping seasons.