Tag: online shopping

According to recent statistics, mcommerce currently makes up 30 percent of online earnings.

The introduction and rapid penetration of smartphones has completely turned the world of online shopping on its head, to the point where mobile commerce is now representing a considerable share of the revenues that are being generated through ecommerce.

In fact, some of the latest data has indicated that mcommerce could represent nearly a third of online shopping revenue.

For example, in 2012, mobile commerce made up 10 percent of the overall revenues generated online by the websites of fashion retailer, Myntra, as well as 5 percent for Snapdeal an online deal provider. In 2013, however, that same channel was generating double the percentage for Myntra, and six times the percentage for Snapdeal, the latter of which was experiencing nearly daily growth in that area.

Travel companies are also benefiting from growing mobile commerce use by consumers.

It has been estimated that 15 percent of online travel company bookings at Yatra.com originated from smartphones. That company is now aiming to try to boost that figure to between 40 and 50 percent of its online revenue share, as rapidly as possible. Justdial, a local search website, has seen a much more considerable success rate, after having seen a growth of its mobile share of revenues by 150 percent.

For a long time the trend was for smartphone and tablet users to browse over their mobile devices and make their purchases in person, not online. Or they would browse over those gadgets and then make an online purchase using a laptop or desktop computer. However, that trend seems to be shifting as a growing number of people start to use their smartphones and tables for a larger number of daily tasks, including shopping and buying.

This trend toward mobile commerce buying has been accelerated by the rising number of retailers and merchants who have been optimizing their websites for smaller screens as well as creating dedicated apps. They have allowed for a greater amount of competition, comparison, and options so that consumers have more choice available to them through this channel.

Mobile commerce is favorable for Dutch consumers

Mobile commerce in the Netherlands has begun to gain significant traction. Dutch consumers have become quite enamored with the concept of mobile commerce, largely due to their growing reliance on smartphones and tablets. Consumers are beginning to shop more through their mobile devices, thus leading to an increase in the demand for comprehensive mobile payments services. A new study released by Blauw Research highlights the growth that momentum that mobile commerce has gained among Dutch consumers.

Mobile sales grow 67% in first half of the year

According to the study, mobile commerce in the Netherlands grew by 67% during the first half of this year. Dutch e-commerce is valued at approximately $550 million and mobile sales accounted for 11% of this value. This growth is expected to maintain its momentum well into the future, powered by more consumers putting a greater deal of value on their mobile devices and the mobile-centric services that they use.

Tablets favored over smartphones

The study shows that tablets are beating smartphones in terms of mobile sales in the Netherlands. Consumers appear to favor tablets because they provide a better shopping experience. Their larger screens enable more convenient navigation and more websites are optimized for tablet use over smartphone use. Notably, 80% of mobile sales, even those made from tablets, were made by consumers at home rather than in physical stores or while outside.

$1 billion in sales expected by the end of 2013

The study predicts that more than 3 million mobile shoppers will be recorded in the Netherlands during the second half of 2013. By the end of the year, mobile commerce sales are expected to reach more than $1 billion. The holiday season is likely to augment these predictions to some degree, especially as consumers begin considering mobile shopping more convenient than other forms of shopping that they have been conducting for the past several years.