New report sheds light on the success being seen in mobile commerce
Leading market research firm eMarketer has released a new report concerning the state of the mobile commerce sector. The report highlights various aspects of the mobile commerce space, shedding some light on the factors influencing its growth and the challenges it faces around the world. Mobile commerce has been seeing strong growth over the past two years as consumers become more integrated with mobile technology. The proliferation of smartphones and tablets has exposed consumers to a variety of mobile services that they are showing a great deal of enthusiasm for.
Mobile sales expected to reach $133 billion by 2017
According to the report from eMarketer, mobile commerce now accounts for a sizeable portion of the retail sales being recorded in the U.S. The report estimates that mobile sales will reach $41 billion by the end of 2013, a 68% increase over the level they had been in the previous year. By 2017, the report suggests that mobile sales will balloon to $133 billion. Consumers appear to favor mobile commerce because of the convenience that it represents and it is becoming increasingly common for consumers to use their mobile devices to purchase products even when they are already in physical stores.
Tablets are more popular than smartphones
The report notes that tablets have become more popular for mobile commerce than smartphones. While smartphones may be more plentiful among consumers, tablets offer a better shopping experience. Larger screens offer better navigation capabilities and allow consumers to access sites that may not be optimized for viewing on a smartphone. The report notes that nine in 10 consumers are more willing to make a purchase with their tablet than with their smartphones.
Challenges could derail the momentum behind mobile commerce
Mobile commerce does, of course, face significant challenges that could become quite serious in the years to come. Security is expected to remain one of the most problematic issues that faces the mobile commerce sector. Poor infrastructure is also expected to reduce the popularity of mobile payments as consumers run into problems that prevent them from making a purchase with their mobile device.