Tag: nfc mobile technology

Isis teams with USA Technologies to bring mobile commerce to vending machines

| December 6, 2012

 

Isis gets a boost through partnership with USA Technologies

USA Technologies, a leading cMobile Commerce - Isis teams with USA Technologies ashless payment solutions firm serving primarily small sectors of the retail industry, has teamed with Isis, one of the largest mobile commerce platforms in the world. Isis was formed as a joint venture from AT&T, Verizon Wireless, and T-Mobile, and is the only mobile commerce platform that was able to garner the support of most of the world’s major financial institutions before its launch. Isis is poised to become the leading mobile commerce platform in the world, and it is getting a major boost from USA Technologies.

Mobile commerce comes to vending machines

USA Technologies has announced that some 7,500 vending machines in Austin, Texas, and Salt Lake City, Utah, will be able to accept mobile payments made through the Isis platform. These vending machines will be equipped with USA Technologies’ ePort and ePort Connect services. These are NFC-based services that are designed to facilitate mobile, wireless payments. Users of the Isis platform will be able to use their mobile device to purchase products from these vending machines without having to use physical currency or connect to the vending machine in any way.

Vending machines use NFC technology

Because the vending machines will be equipped with NFC technology, only consumers with NFC-enabled mobile devices will be able to use the vending machines with Isis. The vending machines will accept traditional currency in order to serve those without Isis or an NFC-enabled device. Mobile commerce has seen some criticism in the past because of its acute focus on NFC technology. The scarcity of NFC-enabled mobile devices is part of the reason behind the criticism, as well as concerns regarding the security of the technology.

Isis poised to compete for mobile commerce superiority

Mobile commerce continues to gain momentum in the U.S., and Isis and USA Technologies are keen to take advantage of that fact. Isis is currently considered one of the only mobile commerce platforms that may be able to compete with Google and PayPal. Both these companies have invested heavily in mobile commerce, with PayPal working on developing an alternative to NFC technology that is more inclusive of a wider range of consumers.

Tapestry brings NFC technology to the fashion industry

| December 1, 2012

 

NFC Technology FashionTapestry aims to bridge a gap with NFC technology

Fashion and technology are becoming increasingly entwined. The fashion industry has long sought to be on the cutting edge of every sector it is involved in and the advent of mobile technology may help push the industry into new territory. There are currently a wide variety of companies that combine fashion with digital technology, but a new startup in the United Kingdom called Tapestry aims to make use of NFC technology to connect consumers with actual products.

Application allows consumers to build virtual wardrobes

Tapestry offers a free mobile application for the Android and iOS platforms. This application aims to connect a consumer’s online identify with actual, physical products in stores they may be visiting. The application is equipped with a barcode scanner that will allow users to scan a variety of codes that will provide them with information on particular products. It also leverages NFC technology as a way to allow users to build a virtual wardrobe filled with products they may want to own.

Tapestry could be used as a personalized shopping channel

The application is meant to create a personalized mobile shopping channel for mobile consumers. Retailers may find the Tapestry application useful as it provides them with data concerning the interests of particular consumers and demographics. The platform also provide retailers with a way to provide these consumers with discounts and loyalty rewards, thus creating a dynamic connection between businesses and shoppers. Tapestry notes that the use of the application in this way could encourage consumers to add more products to their virtual wardrobes in order to receive more attention from retailers.

NFC technology gaining ground outside of mobile commerce

NFC technology is most often used in the field of mobile commerce, where it can facilitate mobile payments. The technology has been sparingly used in the field of marketing, but NFC is relatively rare in the fashion industry. Tapestry is one of the few applications outside of the mobile commerce sector that leverages NFC technology to connect with consumers in the fashion industry.