Tag: mozilla

Firefox mobile browser will automatically block ads

According to the founder of Mozilla, the app currently under development will stop advertising by default.

One of the founders of Mozilla, Brendan Eich, who is also the creator of JavaScript, has announced that there is a Firefox mobile browser in the works which will be called Brave and that will provide users with a browser that will block all ads by default.

In a recent blog post in which Brave, as a company, was launched, Eich described the reason for this product.

Eich explained that he feels that there is a “primal threat” that currently exists in the current internet situation as a result of the disruption of the typical free, ad-supported web. Therefore, he is hoping to create a type of Firefox mobile version called Brave that will offer “a solution designed to avert war and give users the fair deal they deserve for coming to the web to browse and contribute.”

He explained that the Firefox mobile Brave version will be a first step in a new direction for the internet.

Firefox Mobile - Mobile ad blockingIn Eich’s blog post, he explained that the development of this new browser is going to be accompanied by a “private cloud service with anonymous ads”. In this way, the Brave browsers will, by default, block all advertising including “initial signaling/analytics scripts that start the programmatic advertising ‘dirty pipe’, impression-tracking pixels, and ad-click confirmation signals.”

That said, the mobile browser isn’t meant to stand out exclusively because of its ad blocking features. Eich also pointed out that it is being designed to be a “browser-based ad-tech platform.” In this way, it will be removing all ads and, once they’re gone, Brave will place a small number of standard-sized spaces onto web pages through the use of a cloud robot. This will allow the browser to insert its own ads that will be targeted through the use of “browser-side intent signals phrased in standard vocabulary”. They won’t use either persistent cookies or user identification.

The hope is that this Brave Firefox mobile version will help to boost the privacy and speed of internet navigation over smartphones and tablets. This will because it will weed out data-consuming tracking software and ads. The claim from Brave is that this can create a load time that is up to four times better.

Mozilla sets sights on mobile payments

Firefox Mobile PaymentsMozilla aims to incorporate mobile payments into Firefox OS

Mozilla, a software development organization, recently announced the development of a mobile operating system called Firefox OS, after the organization’s popular web browser. The operating system is being billed as the next step in the evolution of mobile Internet, providing consumers with more diversity in the mobile space as well as access to the services and features that Mozilla has become well known for. This week, Mozilla announced that it is designing a feature for the operating system that could make mobile payments possible for the Firefox OS.

Mobile commerce service based on Google Wallet

Mozilla is currently working on a JavaScript API that is based closely on the Google Wallet. This would make it possible for mobile devices equipped with Firefox OS to conduct mobile payments, something that has been growing increasingly popular among consumers. Google Wallet has managed to capture the interest of consumers and financial organizations all over the world and Mozilla is eager to find the same success in its own approach to the competitive field of mobile commerce.

Service will allow consumers to make payments from their mobile device

The feature would allow users to manage multiple payment accounts and use these accounts to purchase products through a simple authentication process. Mozilla claims that security is one of its key focuses when it comes to mobile payments and the organization is taking steps to ensure that the financial information associated with its services is well protected. Mozilla believes that mobile payments will be a significant part of the Internet in the future and is moving to ensure that it can establish a stronger foothold in this sector before that future becomes a reality.

Mozilla expected to see staunch competition in mobile commerce field

Mozilla is one among a vast multitude of companies and organizations emerging into the already crowded field of mobile commerce. Like others, Mozilla is expected to face significant challenges in adoption and promoting mobile payments, especially if the organization seeks to generate revenue from offering mobile commerce services. Consumers have shown that they are willing to purchase products from their mobile device, but whether they will be enthusiastic about paying an additional fee to do so is not certain.